#LotusCars

Lotus Cars has announced that the Emira sports car will be its next and final internal combustion model as it prepares itself to become an exclusively electric brand. The historically British manufacturer says its Chinese owners, the Zhejiang Geely Holding Group, are preparing a cash injection of $2.8 billion to swap to EVs and expand its footprint.

While the present market makes those items feel as though they could conflict with each other, Lotus thinks that the climate will be different a few years from now and plans on going EV only by 2028. In the meantime, the Emira is scheduled to launch in July.

A strange coincidence today — as exotic-obsessed auto journos took to Twitter to drool over Caterham’s latest iteration of the classic Lotus Seven roadster (and rightly so, as motoring doesn’t get any purer), Lotus itself may be planning to resurrect a famous nameplate from the past.

This model’s a little more modern than the Seven, but only just. According to sources who spoke to Autocar, the British automaker, now flush with cash from its Chinese parent, has its eye on a new Elan.

While Lotus Cars’ world premiere of the Evija hypercar was easily the biggest announcement made by the company in the past ten years, another major announcement slipped in beneath the radar this week. Apparently, Lotus has a new logo.

Whilst browsing the brand’s latest press releases, we noticed it had uploaded some new photos of the Evija and a gaggle of snapshots from its new partnership with the Norwich City Football Club. Despite European soccer sponsorships holding this author’s interest about as well as a sieve holds water, something looked a little off about the Lotus emblem emblazoned on the Evora and Exige models parked outside of the renamed “Lotus Training Centre.”

Why Lotus decided to bury its new branding announcement deep within a press release about its favorite sports club is anybody’s guess. Perhaps it felt the changes to the logo weren’t extreme enough to warrant a separate announcement.

Lotus has finally revealed its new halo vehicle, the Evija, claiming it will become “the world’s most powerful production car.” However, due to the Evija’s extremely limited availability and 1.7 million-pound ($2.1 million) price, there’s a lot undercutting that claim. It also leads Lotus away from its role as a scrappy underdog, delivering stripped-down featherweights designed to embarrass similarly priced sporting vehicles with more luxurious amenities.

When you think of present-day Lotus, you don’t typically think grandiose — but that term sums up the Evija rather well. Lotus Cars CEO Phil Popham said it would be like nothing else and “re-establish our brand in the hearts and minds of sports car fans and on the global automotive stage,” while simultaneously paving the way for new models.

Lotus hasn’t delivered an entirely new model since the Evora debuted over ten years ago. The clock will reset come July 16th, when the company unveils the Type 130 in central London. Approved by Chinese-parent Geely and shrouded in secrecy, the 130 will represent a major change for Lotus as the brand’s first all-electric hypercar.

However, the baby is reportedly not being thrown out with the bathwater. The automaker has confirmed that the model will still be manufactured at its longstanding headquarters in Hethel, Norfolk, and remain hand-built by Britain’s finest.

For Lotus, life has been good under Geely. The British automaker is finally turning a profit again and now has access to more resources by way of its Chinese parent company. Presently, the brand only offers the light-and-nimble Evora for sale in the United States. But its global fleet isn’t exactly huge, either.

However, the plan calls for Lotus to expand through the introduction of a crossover vehicle, an entirely new sports car, and a rumored successor to the Esprit. The CUV, nearing the final stages of development, should take advantage of the Geely-owned Volvo SPA architecture (which underpins the XC60, among others). Lotus is also expected to adopt powertains from its kindred companies, which could include electrified units from Polestar and Volvo’s twincharged applications.

It’s unlikely the brand will set any horsepower records, which is fine (as that isn’t Lotus’ style), but the new motors should do the trick. Besides, who wouldn’t want to brag that their sports car is turbocharged and supercharged?

Lotus is an iconic automaker but, unfortunately, it hasn’t been a profitable one for years.* China’s Geely, which purchased a 51-percent stake in the brand last year, hopes to change that by investing “millions” into its production facilities. With the last factory revamp happening in 2009 to prepare for the Evora, that’s welcome news for Lotus. It also means new models are on the way.

Chief executive Jean-Marc Gales, a man who clearly enjoys his company’s cars, recently said that two new performance vehicles will arrive in 2020 — followed by an (apparently mandatory) sport utility vehicle. While we’re not enthralled by Lotus entering into the already bloated premium crossover segment, we’re hoping it’s willing to provide something different. Gales mentioned the model entering development a little over a year ago, saying “no one makes a lightweight, good-handling SUV. It’s a niche, and it looks well positioned.”

Most of us have been caught speeding at one time or another. As enthusiasts, it’s often difficult not to try and squeeze out every last ounce of joy from a fun-to-drive automobile when the path ahead is open. While we may think of corporate executives as soulless monsters, singularly focused on satisfying shareholders and lining their pockets, some of them are also people who enjoy driving cars.

Lotus CEO Jean-Marc Gales is definitely such a man, and his love of driving ended up getting him into trouble when he was nailed for traveling 102 mph in a 70 mph zone on England’s A11 expressway. While the offense occurred roughly a year ago, his court date was yesterday. With eight points already on his license (most of which also came from speeding violations), things looked bleak for Gales, at least until his lawyer managed the most brilliant defense in traffic court history — claiming that it was vital the CEO not lose the ability to test drive new models.

It worked.

There has been some gentle complaining among select individuals that Chinese ownership will somehow taint the purity of the Lotus brand — a strange accusation considering the brand was operating under the Malaysia-based Proton Holdings since 1997 long before being bought by Geely Automotive earlier this year.

Sure, it might not be the Lotus of yesterday but the company’s new Chinese overwatch has said it still has big plans for the brand. Based on its handling of London Taxi and Volvo, we haven’t been overly concerned. But we have been hoping the parent company would elaborate on what that might entail.

With the Evora getting on in years and Lotus Cars under new ownership thanks to China’s Geely, it’s just a matter of time before the swift little sports coupe is replaced with something fresh and exciting. That means it’s time for the automaker to roll out special editions of its old models. However, it could be argued the company’s low production volume makes every Lotus Evora special — thus making the new GT430 variant extra special, as its assembly tops off at 60 vehicles.

Like the Evora 400 and Sport 410, the GT’s numeric moniker denotes its horsepower rating of 430 claimed units. The manufacturer states the GT430 uses the same Toyota-sourced 3.5-liter supercharged V6, but with vastly improved cooling. While 20 prancing ponies doesn’t sound like a game changer, the upgraded Lotus is about 300 pounds lighter than the Evora 400 and 57 pounds less than the 410 — all due to a svelte suspension and plenty of carbon fiber.

Iconic British sportscar manufacturer Lotus may find a portion of its future production shifted to China under the ownership of its new parent company, Geely. Chinese billionaire and Geely chairman Li Shufu confirmed the possibility of some assembly taking place outside the United Kingdom during a press conference following the signing of the deal.

While this could stir outrage in some traditionalists, the Chinese company hasn’t mucked up things with Volvo yet and appears willing to apply a similar hands-off approach to the management of Lotus Cars.