#Long-termPlan
Nissan Pivots, Stops Cracking the Sales Whip
From the depths of the recession to 2016, Nissan’s U.S. volume doubled — from a six-year low of just over 689,000 vehicles in 2009 to over 1.4 million last year. Not a bad track record for any automaker.
However, as the sales landscape cools off after the post-recession boom, Nissan’s new leader feels it’s a better idea to hold a steady course, rather than gunning the sales throttles to meet a pre-selected sales target. In fact, those targets are now a thing of the past.
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