#Long-rangePlans
Subaru Goes Big on Electrification in New Plan, Even As CEO Admits EVs Are a Tough Sell
Like it or not, Subaru plans to make up for lost time by delving deep into the world of electrification. In a technical briefing Monday, the automaker outlined a plan to draw 40 percent of its global sales from electric or hybrid vehicles by the beginning of the next decade.
Currently, the automaker only sells the Crosstrek Hybrid, but that will change as its newly strengthened partnership with Toyota starts to bear fruit.
Steph Willems
Jan 21, 2020
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