#LincolnMkx

Perusing sales data for the month of November, something popped out from the always entertaining Ford Motor Company file. While the company as a whole saw its volume fall 6.9 percent, year over year, last month, Lincoln finished November on a high note — something it hasn’t seen much of this year, Navigator sales notwithstanding.

Compared to the Ford brand’s 7.3 percent YoY drop, the Lincoln brand saw a 3 percent increase. Still down since the start of the year (a trait it shares with the Blue Oval brand), Lincoln’s November sales increase wasn’t just fueled by the hulking Navigator. A new nameplate appeared last month, tacked onto a pre-existing vehicle. Were buyers holding out for a new grille?

Utility vehicles are nothing new at Lincoln, but where there was once a single heritage-diminishing (but lucrative) oddity built to give Cadillac’s Escalade a run for its money, there now sits three models with rear liftgates. A fourth looms.

Now back from a near-death experience, Lincoln isn’t alone in requiring a lineup stocked with high-riding vehicles. Sticking with tradition bodystyles is akin to suicide these days. We can eyeball the resurrected Continental and debate whether Lincoln went far enough, style-wise, in rekindling the famous nameplate, but the reality is the brand sells far more utilities than cars, hands down, and will continue doing so. Buyers overwhelmingly want SUVs, and woe is the automaker that remains mired in the past.

Even the ancient Navigator, poised for a long-overdue revamp for the 2018 model year, sold just 148 fewer units than the Continental in September.

Leading the Lincoln sales pack is the midsize MKX, now sporting an identity comfortably divorced from its Ford Edge underpinnings. Fully redesigned for the 2016 model year, the SUV, which reportedly awaits a Continental-esque front end treatment and a transmission swap sometime in 2018, ended last year with its best sales showing since 2007. In doing so, it knocked the MKZ sedan down to the silver medalist podium.

There’s an abundance of power. There’s butt-coddling opulence. But is there enough refinement and cross-generational appeal to lure buyers back from the Germans and Japanese?

The Lexus RX isn’t a sales success; it’s a sales phenomenon. It’s a magical cash generating unicorn that can seemingly do no wrong. The RX outsells every other luxury vehicle in America. Despite sales being down 6.5 percent in 2015, the RX crossover nearly outsold the entire Lincoln brand. When the numbers were tallied, Lincoln brand as a whole beat the single Lexus model by just 617 units.

Why do I bring up the Lexus RX so early in a review ostensibly about a Lincoln crossover? Two reasons. We might as well talk about the elephant in the room and I genuinely don’t understand why the RX outsells the MKX by nearly 5:1. As I discovered during a week with the latest incarnation of Lincoln’s MKX, the Lincoln is quite simply a better Lexus than the RX.

I remember when the RX rolled onto the scene in 1998. It was truly the first successful crossover as we would know it today. While everyone else was trying to produce a truck-based luxury SUV, Lexus took the Camry/ES platform, put a jelly-bean inspired box on top and jacked the ride height up to 7.7 inches. The result was instant sales success. As we all know however, success has a price. The marshmallow-soft FWD RX lacked road feel, steering feel and sex appeal. Although it’s a bit late in the game, Lexus has decided to fix that last problem with the introduction of the 2013 RX F-Sport.

Jack’s proposal for a new Continental may have won over the hearts and minds of our readership, but Lincoln’s near-term product plans are erring on the side of conventional.

As part of its agreement with the CAW, Ford will open up 400 jobs to laid off workers from its Windsor and St. Thomas plants (aka the birthplace of our beloved Panther) – but with 885 potential applicants and 400 jobs, allocating them will be tricky.

(www.americanfamily.com)

Sokhom writes:

Sajeev and Steve,

I’m almost done with my tour here in Korea and it’s time to return to “America-land.” That means it’s car shoppin’ time! So if you’ll remember, I still have my S2000 that my father-in-law’s taken care of but I don’t want to use it as a DD. And my wife wants a car of her own as well. We’re going to Ft. Huachuca, AZ and lots of road trips to TN and other lands are in our future. I want a spacious (read: wagon and AT) highway cruiser for the wife and something cheap and cheerful (read: MT) that I won’t mind baking in the AZ sun.

So here’s the ROE (rules of engagement):
Wife’s car: $30K-$40K, wagon-y, AT, luxo-ish
My DD: $10K max, MT, beater-ish