#LincolnBlackwood

The last Rare Rides we brought you was really quite fantastic; a Toyota Town Ace with all the brown, diesel, 4WD, and multi-window things you could ever desire. Go check it out if you haven’t yet, as it will elevate your mood before today’s Rare Ride drags it right back down into the dirt.

As we’ve seen in some past editions of Rare Rides, things which are rare and “special” are not always good. And frankly, this Lincoln Blackwood Neiman Marcus Edition sucks.

GMC just announced an Ultimate trim level for the Sierra pickup truck. That follows Ford’s success with Platinum-level F-150s that can cost up to $80,000. It seems that nowadays you can’t charge too much money for an American pickup or make it so luxurious that it won’t find an eager market.

It’s tempting to say that wasn’t the case in the early Noughts as a means to explain the failure of the Lincoln Blackwood. In production for barely a year, the Blackwood was the automotive equivalent of a TV sitcom getting cancelled after just the first episode. Ford hoped to sell 10,000 Blackwoods a year, but managed to move only 3,356 for its entire production run.