#LifetimeWarranty

The average Toyota Camry likely sells for somewhere in the neighborhood of $25,000.

What if you could buy a more durable version of that Camry for, say, $33k…. and get a bumper to bumper lifetime guarantee?

Aftre just one year on the market, Opel is ditching its Lifetime Warranty, says Das Autohaus in Germany. I don’t know how many new customers that braggadocious warranty got Opel, but it definitely got Opel into hot water. Everybody, from consumer advocates to Germany’s umbrella organization of the car business ZDK, was against it. Consumer advocates even brought suit.

Opel’s German dealer association left the Zentralverband des Kraftfahrzeuggewerbes (ZDK) in a huff, says Automobilwoche [sub] First, what’s a ZDK? It’s Germany’s umbrella organization of the car business. You need to be an industry organization to be a member. Next to the manufacturer organization VDA, the ZDK is the most powerful lobbying group of the car business. And what made the Opel dealers to hand in their membership cards and leave?

ZDK President Robert “Robby” Rademacher had strong words for Opel’s Lifetime Guarantee: “If the Wettbewerbszentrale would not have taken the case, the ZDK would have taken Opel to court.”

Hush. Don’t tell American GM customers how GM’s Opel subsidiary plans to prop up seriously flagging sales. Opel can use a serious injection of something. Opel’s German sales were down by 43.5 percent in July. And Opel doesn’t have China to save their necks. Today, Opel announced their version of the Ardennen-Offensive: A last massive strike at the hearts and minds (and pocketbooks) of their customers. A warranty for life. As they say: Read the fine print.