#LibertyMotorCarCompany

Period advertising can be entertaining. The ads are often graphically interesting and it’s also kind of educational to read the copy. At the least they are historical artifacts, a window into the commercial mind of a different era. For the long Fourth of July holiday weekend we posted a piece on the Liberty Motor Car Company, including the above ad. It was published sometime between 1916 and 1923, when Liberty went out of business. While reading the ad copy, I came across the following phrase:

“How about safety, in these days of women drivers and crowded traffic? Did you ever see an emergency brake applied with a touch of one finger that will stop a car without shock at full speed – surely – smoothly – safely. Try the Liberty emergency – and try it where life might depend on its action.“

At first my reaction was “women drivers”?

It’s not unusual for automakers to wrap themselves in their national flags. After citing baseball, hot dogs and apple pie, and sponsoring Dinah Shore to tell us in song to see the USA, Chevrolet is the car company that comes to mind pretty quickly when considering automotive nationalism, but they all do it one way or another, in their home markets. Export markets too, in the case of German and Japanese cars. Those cases might be nationalism or they might just be good marketing but there was once an American car company whose founder was so patriotic that he built a copy of Philadelphia’s Independence Hall for his company headquarters. Actually, there were two car company founders that did that. You may know about one of those buildings and you undoubtedly know about who built it because it’s called the Henry Ford Museum. Percy Owens, however, is less well known, and he built his copy of Independence Hall before Ford has his own replica of America’s architectural symbol of independence made. There are other replicas and near replicas across the country, mostly at colleges, Mercer, Howard, Dartmouth, Brooklyn and Dallas Baptist. Knott’s Berry Farm in California also built a full-scale replica outside their Buena Park amusement park in 1996, but the Motor City is the only place there are two.