#LiNian
What's Wrong With This Picture: The Limits Of The Honda Motor Company Brand Edition
Yes Howie Long, Honda has managed to sell everything from lawnmowers and mopeds to cars and jets under the same brand name for decades, without ever damaging…
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Edward Niedermeyer
Apr 26, 2010
17
Honda Launching China-Only Brand
The extent to which Honda has lost its mojo has been a hot topic in these pages of late. Though the big H has stumbled with Acura, hybrids, design and other crucial areas, one major positive seems to persist: the strength of the Honda name. Which is why it’s so strange to read Bloomberg report that Honda will launch a new brand in China next year. The new brand, named Li Nian meaning “ideal” or “spirit”, will be used for Honda’s new sub-Fit small car, designed to take advantage of China’s reduced tax on engines smaller than 1.6 liters.
Edward Niedermeyer
Jan 21, 2010
17
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