#Leaf

Our second day with the Leaf gave us a chance to really dive into the charging realities of driving an electric vehicle. Most of us are used to filling up our car when the tank is empty or well on the way to empty. If you are shopping for an electric car, throw this mentality out with the oil changes. Think of your car like a 1990s cell phone: plug it in often if you want to be able to use it later.

When I was a kid I was told that by the time I was 30 we would all be piloting nuclear powered flying cars. Reality, of course, has dictated that gasoline is still the most cost effective way of delivering what the average person considers a “normal driving experience.” In an attempt to change not just how we “fuel” a car, but the very way a car is integrated into our lives, Nissan has released the first volume produced electric car in North America. Yea, yea I know about the GM EV1, Toyota Rav4 EV and the Ford experiments, but let’s be real, Nissan has already sold more Leafs (Nissan tells me the plural is not Leaves) in the first few tsunami-effected months of this year than GM sold during the two years of EV1 production. How did they do it? We borrowed a white Leaf for just under three days to find out why 20,000 have already pre-ordered one of these pure-electric cars.

After Nissan’s Leaf drove away with the European Car Of The Year title and the Volt snagged the American Car Of The Year title, what else was there to win? The WCOTY, of course. The champion of champions, the World Car Of The Year. And the winner is …

Some of Nissan’s Leaf cars were beset by the opposite of the alleged sudden unintended acceleration: Sudden unintended arrest. Once started and turned off, the Leafs refused to start again. Which of course would turn the Leaf into a PR embarrassment: Who wants the first serious mass market EV to be a non-starter? After having received complaints both in Japan and the U.S., Nissan decided to do something about it.

Ever since the Renault spy story broke, we had our doubts. It simply did not pass the smell test. Now, the smelly stuff is hitting the fan. “France faced severe political embarrassment on Friday after carmaker Renault said the three top executives it sacked for industrial espionage in January might not be spies after all,” reports Reuters.

In an interview with Le Figaro, Renault COO Patrick Pelata, the man who was the driving force behind the scandal admitted: “A number of elements lead us to doubt.” He is not alone in his doubts.

This Monday, Nissan’s all-electric Leaf will officially go on sale in Japan. All of the 6,000 Leafs scheduled to be made this fiscal year has already been reserved, reports Japan’s Asahi Shimbun. A lot of them are in the grips of pre-orderer’s remorse after a trip to their garage:

Equal time: While Prez. Obama test-sat the Volt’s European sibling, the Ampera, in Lisbon, Nissan had its own celebrity test driver for the Leaf EV. “John Roos, U.S. ambassador to Japan, test-drove Nissan’s “Leaf” electric vehicle in Yokohama one afternoon in mid-November, just before the APEC summit got under way,” reports The Nikkei [sub]. Then the Ambassador deeply inserted his foot in his mouth. He said he was particularly intrigued by the way the Leaf was able to charge its battery with solar power, a feat he saw at a “smart-city” exhibition sponsored by the Yokohama city government. Roos then asked officials running the demonstration whether the technology could help reduce oil dependence in Hawaii. Oops, wrong question.

Unimpressed by BYD’s aborting of the pure plug-in EV, Nissan is betting the farm on us plugging in instead of gassing up. A few days ago, Nissan officially introduced the Leaf, the world’s first mass-produced EV in the standard passenger class, seating five. It won’t totally replace the internal combustion engine, at least not at the plant where it is made.

No automaker has more to gain –and lose– in the early-adopter EV game than Renault-Nissan, and CEO Carlos Ghosn knows how the game is played. Nissan is investing $4b to rollout electric cars in the US, Japan and select Western European markets at the end of this year, but despite being committed, Ghosn insists that EVs aren’t ready to stand on their own yet.He tells Automotive News [sub] that

I should have known from the breathless senior in long shorts and fancy jewelry: “AC Propulsion is over there. They won the X-Prize!” I should have known from the Long Curly Hair Middle-Aged Dad with Toddler and Pregnant Hippie Wife. I should have known from the fact that this first day of the national “Drive Electric Tour Sponsored by Nissan Leaf” was in Santa Monica. But I didn’t, and so
color moi tres surpris when the little Leaf driving demo was actually the biggest part of the 2010 Alt Car Expo. Petrolheads beware.

Now that GM is thinking about trademarking “range anxiety,” the only choice left to Nissan is to do something about range anxiety. (Just in case GM is successful with their trademark application, we’ll call it Arrival Angst™ … remember, you’ve seen it here first, just in case we’ll have to call you as a witness.) According to The Nikkei [sub], Nissan “will offer buyers of its Leaf electric car a service to ease drivers’ dread of having the batteries run out while on the road.” (See, even The Nikkei is staying away from “range anxiety.” Alright, let’s trademark Distance Dread™ also.) So how will that service work?

To hype its forthcoming Leaf electric car, Nissan has reached for the most manipulative imagery in the green marketing playbook: the Polar Bear. They’re cute, they’re cuddly, and because their icy habitat is being destroyed by regular cars, they will hug you if you buy an EV. Meanwhile, the causes, trajectory, and impacts of global climate change (not to mention its possible solutions) remain extremely abstract and far-away when compared to the political and economic ramifications of global oil undersupply. Too bad market failures and geopolitical instability aren’t as emotionally manipulative as those fuzzy bear guys…

The Japanese seem to be convinced that EVs are the wave of the future. They are so convinced that they are thinking up schemes to use that big expensive battery in the car for other things if the car is not used for other things. Such as when that new EV is sitting in the driveway while Watanabe-san commuted to work using the JR-train. Nissan, Hitachi, and Orix announced that they will work together on turning those batteries-on-wheels into dual-use technology.