Automotive News reports General Motors CEO Mary Barra delivered a 15-minute blistering speech before those in attendance and online regarding the Valukas report, which detailed the how and why a defective ignition switch first brought to life in 2001 led to the February 2014 recall of 2.6 million vehicles so equipped and the firestorm that followed. In her words, “nobody took responsibility” for the problems, that “there was no demonstrated sense of urgency” during the time period to fix the problems that still haunt the automaker. Barra added that she would never put the recall crisis behind GM, to “keep this painful experience” permanently upon the head of the corporation so as nothing like this would ever occur once more. At the end, she proclaimed her belief in GM and its employees in being able to face “the truth” about itself, and that the General overall was better than its previous actions.
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- Sgeffe Any PR position seems to require a Marketing degree (which I hope is a Bachelor of Science degree, but I digress! ;-) )And as I've opined before, all a Marketing degree really consists of is a degree in shoveling bovine excrement!
- Dwford Ford. They have over committed to EVs with the cancellation of all sedans as well as the recent cancellations of most of their gas crossovers. Too soon. GM has a whole new lineup of gas crossovers coming, while also introducing new EVs: the correct strategy.
- The Oracle The Chinese team needs a new name other than something you’d find on Amazon for a cheap product.
- FreedMike Smart idea. EVs are a far easier sell to someone who can charge them at home.
- Dwford This is just going to become part of selling EVs. Automakers need to make it as simple as possible to buy an EV. And the process of hiring an electrician etc is a barrier many people will not want to deal with.