#LastRover

N.B. In anticipation of Saab’s (inevitable) demise, we’re going to have Dead Brands Week at CC.

We’ll start off Dead Brands Week with a royal Rover triple bang, with this Sterling zombie corpse. When it comes to persistence (idiocy) in trying to flog dead corpses in the US, Rover absolutely takes the cake. It took three US deaths to finally convince Britain’s favorite maker of cars (and its government medium-wigs) to give up the ghost. The last attempt, Sterling, is the classic English car disaster story. Despite Rover’s intentions to avoid the usual pitfalls, by building an essentially reskinned Honda/Acura Legend, they still managed to create the ultimate rolling clap-trap English nightmare.