#KoreanCars

A Reuters article on Hyundai’s recent quality problems raises an interesting question. Has the company grown too fast following an unprecedented image makeover?

In a world obsessed with quantity, volume, economies of scale, speed, expedience and all that comes with it, wouldn’t it be nice if someone wanted to ease up a little and make sure things work?

France is asking the EU to look into an uptick in South Korean car imports, which could possibly result in tarrifs being slapped on the vehicles, despite an EU-South Korean free trade agreement.

Automotive News posted a picture of a Kia K9 luxury sedan wearing manufacturer plates on the road near Orange County, California. Does that mean we’re due to get the K9 any time soon?

The Kia Sedona is practically a fossil from a previous geological era compared to its American and Japanese competition – and for 2013, the aging Sedona will finally die off. But that doesn’t mean Kia is abandoning the minivan market.

Hyundai’s Santa Fe crossover is long overdue for a re-design, and when pressed for details, all that CEO John Krafcik would tell me was that it looked like a larger Tucson. He was right.

This is the Kia K9, Kia’s first rear-drive flagship for North America. Kia has previously sold a rebadged Mazda 929 in Korea but those days are mercifully over.

Hyundai’s press materials list the 2012 Azera’s competitors as “…traditional large sedan sales leaders such as Maxima, Lacrosse, Avalon and Taurus.” But those cars were on the minds of exactly no one at the Las Vegas launch of the 2012 Azera. Only the Lexus ES350, the market’s leading 4-wheeled sensory deprivation tank, was on the lips of the assembled journos when talking about the Azera’s competition. Hyundai didn’t give us much time with the car, but one thing was clear.

If you want a $3,500 discount off of a Hyundai Genesis, or $4,500 off a Hyundai Equus, you can get one – but only if you operate a livery car service. Hyundai is putting a lot of cash on the hood for their two luxury sedans, as they hope to capture some market share left by the cancellation of the Lincoln Town Car, America’s favorite “black car”.

The new Kia Cee’d may have a stupid name, but everything else about the car looks pretty attractive. Well, maybe not the grille. They also refrained from releasing any specs at all alongside these photos, so you’ll have to wait until March’s Auto Show to get the scoop. The Forte is a little dated by now, to the point where it’s hard to justify buying one over a Rio, let alone an Elantra – how about it, Kia?

Press release and gallery below

The Chevrolet LUV may have been one of the dorkier car names in the annals of automotive history, but it’s arguably better than the moniker of its Japanese counterpart, the Isuzu Faster. Korean car maker SsangYong’s new truck, the Korando Sports, is being dubbed the “Leisure Utility Vehicle”, and if parent company Mahindra can get their act together, the USA stands a chance of getting some LUV in the future.

Despite constant denials during the press event attended by Ed and I (“If you want a Veloster Turbo,” Hyundai’s John Krafcik said, “go buy a Genesis Coupe,”) Hyundai will debut a turbocharged version of their Veloster coupe at the Detroit Auto Show.