#KiaStinger

Yesterday, TTAC covered news of the launch of a second-generation K900 model in the United States at the upcoming New York International Auto Show and Mobility Conference. Upon considering the K900 and its potential for success, some questions arose about the three different badges on offer from the Hyundai-Kia conglomerate, and what we might do with them.

Where does Hyundai go from here?

While the staff at The Truth About Cars doesn’t decide a vehicle’s worth based on the advertising it’s associated with, we sometimes critique the choices automakers make within the marketing spectrum. Whether it’s Volkswagen’s subtle attempt to convince prospective shoppers to procreate or Aston Martin’s decision to use Tom Brady as its spokesmodel, we’ve got something to say.

Kia recently finished a TV ad, intended to debut during Super Bowl LII, where Aerosmith frontman Steven Tyler hops into Stinger GT and literally turns back time. The spot begins with Tyler donning a racing suit in a trailer that includes a photo of himself (for some reason) before walking out to an abandoned oval track. Waiting for him is aged Formula One champion Emerson Fittipaldi and two Kia Stinger GTs.

Today at the North American International Auto Show, Kia Motors bestowed the all-new 2019 Forte upon the world. Granted, it’ll mainly be in the hands those entering the workforce for the first time, but those budget-minded youngsters will be please to learn that the third-generation Forte boasts improved fuel economy and features.

It’s not all touchscreens and gas savings, however. It doesn’t look like the new model has had to make many sacrifices, but Kia is launching the base Forte with a CVT instead of the six-speed automatic the current generation uses. That has us a little uneasy, though Kia promises it won’t be an abysmal substitute and that the rest of the improvements should help deliver a vehicle that represents a net gain in refinement.

Kia revealed a few design renderings of the 2019 Kia Forte ahead of its debut at the fast-approaching North American International Auto Show. While highly reminiscent of the second generation of the Korean compact, the third-gen model offers a sexed-up profile and more sophisticated looks.

The headlights taper upward, set into creased bodywork, while large air inlets evoke a sense of sportiness. Kia says that’s intentional; it wanted the new Forte to borrow some of the spirit of the Stinger fastback sedan. For the most part, it seems to have done that gracefully.

When I was in California this week to drive the all-new Kia Stinger, there was one key specification question that went unanswered – fuel economy. That’s because the numbers were being finalized as we sat in the press briefing.

Now we know the numbers, at least by the American standard.

Anyone who likes to cook knows it’s rare to get a new dish right on the first try. It usually takes a few tweaks to reach perfection, no matter how good the base recipe is.

That’s the case with the much-hyped Kia Stinger. Kia has never built a grand-touring sports sedan before, so the brand was essentially starting from scratch. Which could explain why the Stinger, which we’ve been hearing about for what seems like an eternity now, is very good, but not as great as I’d hoped.

Let’s face it. Most American car buyers in 2017 don’t actually want cars. You know, the traditional passenger car. Most car buyers who actually want cars don’t want full-size sedans built by mainstream sedans. And among the few car buyers who actually want full-size volume brand sedans, the overwhelming majority — 99 percent, in fact — do not want a Kia Cadenza.

The U.S. market is about to get a lot more difficult for the Kia Cadenza, which is currently priced from $32,890. Admittedly more powerful than the forthcoming 2018 Kia Stinger, the Kia Cadenza is a nearly five-year-old front-wheel-drive luxury barge in a semi-attractive Kia body.

The 2018 Kia Stinger, on the other hand, is a flashy new cut-price sports sedan hatch, a model deserving of some anticipation that’s priced from $32,795, or ninety-five dollars less costly than the chronically unpopular Kia Cadenza.

The 2018 Kia Stinger and 2018 Genesis G70 are platform partners, two new sporty and luxurious four-doors from the Hyundai Kia Automotive Group.

The timing of their release is synchronized. They utilize the same engine portfolio. They’ll compete in a similar price bracket. But there are differences. For starters, the styling is markedly different, the kind of difference one expects to find when one car, the Kia, is a hatchback and the other is a sedan. The Kia Stinger works harder to get noticed; the Genesis G70 is more subdued.

But while Hyundai’s Genesis spinoff will need to further differentiate the G70 from a marketing standpoint in order to provide a true luxury brand glow, it’s already been made clear by Albert Biermann, the former BMW chassis guru who’s now head of vehicle testing for Hyundai and Kia, that the cars are very similar. In terms of driving experience, “It’s not so easy maybe as with the styling, but I think we can find good tuning and calibration that set them a little bit apart,” Biermann said earlier this year.

A little bit.

Yet in a conversation with Manfred Fitzgerald, the senior vice president at the Genesis brand, Wards Auto received a strikingly different answer. Asked how the Genesis G70 differs from the Kia Stinger, Fitzgerald says, “You tell me. I don’t look at the Stinger. We’re focusing on something totally different.”

Your teenager calls this #shade.

It was jarring, when the 2018 Kia Stinger debuted, to see the automaker’s corporate badge prominently displayed on a desirable, rear-drive sports sedan. In spite of the sales gloom that surrounds the traditional passenger car market, some of us have wondered whether the badge alone might cause performance-minded premium car buyers to overlook the model when it appears on dealer lots.

In Korea, however, no one will be able to blame the model’s success or failure on the presence of a “Kia” badge. That’s because it won’t have one.

Kia uses the more accurate and less offensive term “fastback sports sedan” to describe the new Stinger, unveiled tonight ahead of the 2017 North American International Auto Show. Kia will offer the rear-drive, coupe-like 2018 Stinger liftback with turbocharged four-cylinder and V6 powerplants, and optional all-wheel drive.