You (Don't) Know My Name: Say Goodbye to Kia Optima, Hello to K5

A rumor that began spreading last year seems to be borne out. Those whispers, which grew in volume after company executives failed to downplay the suggestion, hinted that Kia’s midsize Optima could see a name change for the 2021 model year.

Following its Hyundai Sonata sibling by a year, the radically redesigned midsizer could be the automaker’s last attempt to woo the American public and solidify its standing in the shrinking segment. At this point in the game, will a name change help at all? Maybe the better question is: would it hurt?

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Hyundai/Kia Issue Recalls Over Fuel Line Leak, Fire Risk

Hyundai is reportedly recalling around 207,000 Sonata models in the U.S. over a fuel hose issue that could create a fire hazard. Kia issued a recall on 142,000 Optima sedans and 51,000 Sedonas minivans for the same issue. While there doesn’t appear to be any injuries stemming from the problem, Hyundai Motor Group has notified the National Highway Traffic Safety Administration that the vehicles could incur a fuel leak that runs the risk of starting fires within the engine compartment.

The source of the issue has not been discovered; the NHTSA recall report stipulates that the manufacturer “believes the material used to produce the fuel feed line might be more susceptible to heat under certain vehicle operating conditions.” Be on the lookout for a less responsive motor, engine warning lights and the faint aroma of gasoline.

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QOTD: Best All-round Midsize Sedans in 2019?

Many sedans are due to fade away at the end of this year, replaced via a cadre of crossovers (as preferred by Middle America). To that end, we began a trio of sedan-focused QOTDs last week. First up were the compact and subcompact sedans, where your author awarded the Mazda 3 a class win.

This week, we’re talking midsizers. The choices are fewer in number than you might think.

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2021 Kia Optima: Look Over Here, Please

A decade — isn’t that hard to believe? — after the debut of the radically styled third-generation Kia Optima, the automaker has another salvo waiting to launch against midsize boredom. Trailing its equally daring 2020 Hyundai Sonata sibling by a model year, the revamped 2021 Optima ditches the downgraded clothes that appeared in its closet for 2016.

Like Hyundai, Kia feels that style is its best bet to capture attention — and buyers — as the midsize sedan market contracts.

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Not Too Shabby: Kia Optima Teased

While the writers of this website do not universally endorse the designs coming out of Hyundai Motor Group, the general consensus is that there has been a concerted effort on behalf of the styling department to up its game. Pretty much everything the company as previewed for us over the last couple of years has at least been interesting. We even said so earlier this week, after Hyundai teased the new Azera/Grandeur.

While that model is likely to remained locked inside other parts of the globe for now, North America is getting boldly redesigned versions of the Hyundai Sonata and Kia Optima. Whereas the Sonata is being prepped for sales this fall, Optima is a bit further out — likely arriving for the 2021 model year. But it should have a similarly ambitious and impactful design, assuming the latest mockups are indicative of the production car.

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Perhaps Thankfully, Kia's Upcoming Optima Won't Go the Sonata Route

You have to give Hyundai Motor Group credit — it’s certainly not shy when it comes to design. It hasn’t been for a while, and the 2011 Sonata can attest to that. After Hyundai toned things down for the follow-up generation, the brand realized its mistake: to get noticed alongside Camry and Accord, you needed to go way out and wild.

Perhaps too wild, some who’ve viewed the 2020 Sonata might say. However, if Hyundai’s midsizer is too much for your stomach to handle, Kia’s sister car may be the remedy you’re looking for. You know, if you’re still into sedans and all that.

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Take a Look at 2011-2014 Kia and Hyundai Fires, Safety Group Tells NHTSA

Almost all models occasionally burst into flames for one reason or another, but there’s too many older Kia and Hyundai models catching fire to write it off as a statistical inevitability, the Center for Auto Safety says.

In a letter sent to the National Highway Traffic Safety Administration on Monday, the nonprofit advocacy group used owner-submitted questionnaires from the NHTSA’s own website as proof that something’s amiss with certain 2011-2014 Kia and Hyundai models. 120 reported vehicle fires and 229 cases of melted wires in the engine compartment, smoke, or burning odors should be enough to spark an investigation, CAS said.

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Kia Recalls 507,000 Cars Over Glitchy Airbags

Following a March investigation by the National Highway Traffic Safety Administration, Kia Motors is recalling more than 507,000 vehicles in the United States to solve an electronic glitch that may prevent airbags from deploying in the event of a collision.

The NHTSA launched the probe after four people died in accidents involving Kia and Hyundai vehicles with airbags that failed to inflate. In total, the agency’s investigation noted failed deployments in the 2011 Hyundai Sonata and 2012-2013 Kia Forte in the U.S. There was also an incident involving the Forte in Canada.

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Mid-size Refresh: 2019 Kia Optima

In the midst of a market that apparently abhors the traditional four-door sedan, Kia showrooms are awash with them. The new K900 appeared in New York this week, the Cadenza occupies a sliver of segment, the Stinger is taking care of the sporty crowd, and the Optima goes head-to-head with Camcords.

For 2019, Kia has bestowed the latter with new driver assists, some infotainment tweaks, and a choice of no fewer than three different engines. If a sedan is on your shopping list, it would seem the Korean automaker has plenty of choices (and choices within those choices) from which to select. As for visual clues that you’re looking at a 2019, well, meet the new 보스, same as the old 보스.

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2017 Kia Optima Hybrid Review - By No Means Perfect, But Largely Free From Imperfection

Automobile manufacturers send a new car to my driveway every week. Last week, the manufacturer was Kia. The vehicle, an Optima Hybrid.

Spending a full week with a vehicle should expose a vehicle’s positive attributes, not only the most obvious traits but those hidden under the surface at a first-drive event in an exotic location or during a test drive where a yammering salesman regales you with tales of J.D. Power awards.

Spending a full week with a vehicle should also expose a vehicle’s faults, not just the glaring flaws. The kind of blunders only made evident when you truly get to know a car.

That’s my job. I’m given time to spot everything, because you won’t be afforded the same privilege. So what happens when a vehicle is unable to incite any passion in the automotive enthusiast erogenous zones while also avoiding the exposure of any intrinsic weaknesses? What happens when there’s nothing to spot?

Writer’s block.

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Hyundai and Kia to Recall 1.3 Million Vehicles Over Repeat Engine Debris Offense

Hyundai Motor Co. and Kia Motors Corp. have announced plans to recall 1.3 million vehicles in the United States and South Korea for engine defects that could result in stalling. While no automaker wants to face the possibility of a recall, Hyundai Motor Group is already facing a sales slump in both North America and Asia.

Having to waste millions on a recall that further brings the company’s ability to regulate quality into question is the last thing it needs. Last month, Hyundai recalled roughly one million cars seat for a faulty fastener that occasionally caused seat belts to detach in a crash.

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Kia Misses Opportunity for More Cowbell

Capitalizing on the buzz surrounding its Super Bowl ad, “Walken Closet” with Christopher Walken, Kia showed hybrid and plug-in hybrid versions of the Optima to assembled members of the media.

Some automakers hire live musicians to perform during auto show press conferences, including some pretty big names. To burnish its credentials as a youth-oriented brand, Kia had a decent rock band made of teenage students studying at the School of Rock.

(Maybe it says something about today’s music, but the oldest kid in the band was 18 and every song the band played was a hit before he was born. T-Rex’s “Bang A Gong” was probably released before some of their grandparents had met. I think the most recent song was Lenny Kravitz’s “Are You Gonna Go My Way?”, which came out in 1993.)

A few minutes later, I realized that marketers for the Korean automaker missed a great opportunity to further hype its midsize sedan.

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2016 Kia Optima SXL Review - Short Road to the Top (Video)

It’s easy to see why some automakers resist putting premium features in mass market models. All you need to do is look at that luxury showroom to the right. In the quest to differentiate, say, the Ford Fusion from its Lincoln counterpart, or the Toyota Avalon from the Lexus ES, and so forth, manufacturers limit the options and luxuries available on the more pedestrian models.

On the surface, the Optima SXL’s mission could be confused with that of competitors from other non-luxury marques — Accord Touring and Fusion Titanium to name two — but Kia takes its top-trim game a couple steps further. You see, Kia is in a different position as the Optima has no luxury branded sistership and Kia has nothing to lose by creating an Optima trim that could arguably compete with the Acura TLX and Lincoln MKZ.

However, the Optima SXL’s existence does give rise to a very important question: Can a gussied-up family sedan be a value alternative to a near-luxury option, such as the TLX or MKZ? Or is this a case of “making a silk purse out of a sow’s ear?”

Let’s find out.

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New York 2015: A Preview Of The Next Kia Optima
This is all we’ve got on the new Kia Optima. You’ll have to wait until next week for official details, but expect the same specs as the current H…
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Cain's Segments: Midsize Sedans

By stealing the Toyota Camry’s best-selling midsize car crown, albeit likely on a temporary basis, the Nissan Altima ended February 2014 as America’s best-selling car overall. The Altima’s lead was also substantial enough last month to make the midsize Nissan America’s leading car year-to-date.

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  • Varezhka Of all the countries to complain about WTO rules violation, especially that related to battery business…
  • Carson D At 1:24 AM, the voyage data recorder (VDR) stopped recording the vessel’s system data, but it was able to continue taping audio. At 1:26 AM, the VDR resumed recording vessel system data. Three minutes later, the Dali collided with the bridge. Nothing suspicious at all. Let's go get some booster shots!
  • Darren Mertz Where's the heater control? Where's the Radio control? Where the bloody speedometer?? In a menu I suppose. How safe is that??? Volvo....
  • Lorenzo Are they calling it a K4? That's a mountain in the Himalayas! Stick with names!
  • MaintenanceCosts It's going to have to go downmarket a bit not to step on the Land Cruiser's toes.