#JohnBroder

Pull up a chair, get some popcorn. The fireworks have been flying fast and furious. New York Times reporter John Broder wrote a piece about his press loaner Tesla running out of juice. Tesla, already smarting from the perceived slight given them by BBC’s Top Gear, decided they needed an ace up their sleeve: data logging. Chairman Elon Musk penned a response that included detailed data logs from the press car. Broder responded in general terms and then with a point-by-point response to Musk’s charges. The NYT’s public editor, Margaret Sullivan, has also chimed in with the opening of her own investigation. Notably, Musk hasn’t returned her calls. Her tentative conclusion? “I reject Mr. Musk’s central contention that Mr. Broder’s Sunday piece was faked in order to sabotage the Model S or the electric-car industry.” She also called for Tesla to release all the data they’ve got in proper machine-readable form, not just their pretty annotated graphs with the circles and the arrows and the paragraph on the back of each one.