#JeepCherokee

Back in December, TTAC was invited to a very secret presentation somewhere in Michigan, where an assembled crowd of journalists was shown the 2014 Jeep Cherokee. At the time, the car didn’t even have a name. It was called the “KL”. TTAC was shown the base car (shown in the photos) and an upcoming variant that you’ll see next week. When the sheet was pulled back, the murmuring and and hushed chatter that permeated the room immediately ceased. Nobody knew what to make of this new crossover.

Jeep is counting on the new Cherokee to help continue its streak of year-over-year sales growth, but the brand is facing production related challenges that could torpedo their quest for three consecutive years of sales growth.

Chrysler sure knows how to get the attention of the autoblogosphere. It’s not just that they send out pictures of a new car, along with a titillating come-on embargo. Oh, no: They do it not one, but several better. TTAC is in receipt of a Chrysler-internal email, along with userid and password to a site where secret pictures of the Jeep Cherokee are stored, along with the admonition that “anything you have heard or seen is still embargoed, until the day of the reveal, Wed., March 27 (at 12:01 am EST).” What do we do now?

One of the cool things about car shows in the Detroit area is that you will most likely start seeing interesting cars before you actually enter the show. I like to call them “parking lot prizes”, but then I’m fond of alliteration. At the recent Eyes On Design show, which benefits the Detroit Institute of Ophthalmology, I spotted a couple of prewar V16 Cadillacs, a ’61 Rolls-Royce Silver Cloud and a first generation Corvette with a custom wooden boat tail before I even got to the press credential tent. Those are not common cars but the subject of this post is particularly rare. What could be rare about a Jeep Cherokee? They were in production in the US, South America and China for over two decades. However, this isn’t a Jeep Cherokee.

If you didn’t know any better, you’d think the Jeep Patriot was the Cherokee reincarnated; the last utilitarian Jeep with solid axles, four doors and a real back seat. Instead, this boxy “baby Jeep” is the most unlikely offspring of the Chrysler/Mitsubishi alliance that gave birth the “plastastic” Caliber and the Compass ( aka the Lady Jeep). Unlikely how? Because the Patriot is as attractive as the Caliber is ungainly.

I spent a lot of time crawling around this ’69 Dodge A108 van during the last couple of weeks, picking up much-needed parts for my ’66 Dodge A100 Hell Project, and so I became quite familiar with the A108’s junkyard neighbor: this ’79 Jeep Cherokee.

Ah, the Malaise Era. By the late 1970s, AMC was on the ropes. The Jeep Cherokee still sold well, however, and the brains in Kenosha decided they’d go for the Acapulco Gold-smoking generation and throw a few square yards of decals on the truck. Golden Eagle!

Is it possible for a Jeep Cherokee with a 60s-technology AMC power to finish in the top fifth of a race on a crazy road course full of off-camber turns and dizzying elevation changes? No, it is not possible. And yet…

The visit to the yard of the Saab 99 owner was…stimulating, and…out of the ordinary. And a brief tour of his house furthered that impression; and the pirate ship in the front yard cemented it. So when I found my way to the curb, and saw two pretty ordinary looking cars sitting there (his tenants’, I assume), I felt I had returned to a more conventional plane. But then I realized: these are both oddballs too! Must be something about this neighborhood.

If you’re looking for someone to blame for the whole yuppie-SUV fad, look no further. Back when I was bouncing over Rocky Mountain off-road trails in my VW bug, I sneered at actual Jeeps. And when I headed out across the desert in my Dodge van, I (almost) never missed having four-wheel drive. The moment we became city folks with kids, we just had to have a genuine 4X4 SUV.