#JaguarXe

Jaguar has unveiled its short-term product plans, and fans of compact luxury sport sedans, as well as wagon enthusiasts, have reason to weep.

Ever since Jaguar launched the XE a few years ago, I’ve held high hopes for it. As much as I, like most auto journalists, dig the BMW 3 Series, I’ve always pined for more compact luxury sport sedan competition.

Mercedes has the C-Class, sure, and Lexus’ IS has often been a solid challenger, especially in certain trims. But the more the merrier, I say, and this particular Jag had a chance at contention.

Jaguar’s smallest sedan, positioned as a BMW 3 Series fighter, may not be the first rival one thinks of when contemplating a Bimmer purchase. It might not even happen at all, judging by the model’s U.S. sales. In 2018, half of the XE’s monthly tallies showed the little Jag at one-tenth the volume of its German competitor.

Well, Jaguar’s not giving up on the model just yet. In a bid to lure buyers into the XE, Jag addressed a few problems for the model’s 2020 refresh. You’ll notice there’s not much afoot with its exterior, as that wasn’t the main issue.

As Land Rover sails along, happily supported by the popularity of its utility-only lineup, corporate sibling Jaguar isn’t flying high. Neither is the automaker as a whole, financially speaking. Despite fielding its own crossovers, Jag finds itself suffering from the public’s abandonment of passenger cars and a rapidly evolving European marketplace.

On the lower end of the model ladder, sales of the entry level XE and midsize XF aren’t doing well, leading many to speculate about their eventual demise. According to Autocar, Jaguar’s mulling a “radical” solution to the XE/XF problem.

Perusing the responses to Matthew Guy’s QOTD post about the ideal $40,000 vehicle, three sedans kept surfacing in the comments. All three were compact, all of them had engines of identical displacement, and all of them were restrained by a price ceiling — meaning no optional extras.

Today we’ll narrow the $40,000 field to these three, and see which one you’d buy with your own bank’s money.

Jaguar is offering a new appearance package for the XE, although it’s marketing it as a wholly unique trim. The new “Landmark Edition” retains all of the features you’d expect to see on the sport sedan, while adding a handful of visual upgrades that provide a sportier look without crossing into teenage-tuner territory.

The exterior features a unique sport front bumper and body-colored side sills. Jaguar also mentioned a trunk-mounted spoiler but it’s extremely difficult to distinguish any differences from the standard R-Sport. Meanwhile, side window surrounds, door mirror caps, and grille surrounds have been given the ever-popular black treatment. Although Jaguar appears to have done a more tasteful job with its de-chroming than some other European carmakers.

In today’s automotive naming culture, “300 Sport” cannot possible mean there’s a 3.0-liter engine under the hood. Too obvious. No, much like the Mercedes-Benz C300, the 2019 Jaguar XE 300 Sport will not budge above two liters of displacement.

It will, however, budge well above the priciest 2.0-liter XE’s MSRP. Luckily, you’ll probably never need to know about this, as the XE’s lacklustre U.S. sales suggest this introduced-in-Europe trim will remain on the east side of the Atlantic.

Jaguar’s U.S. outlets are benefiting not just from last year’s introduction of a new XE entry-level sedan and the brand’s top-selling F-Pace SUV but also the broad availability of diesel powerplants.

In the shadows of Volkswagen’s diesel emissions scandal that broke in late 2015, Jaguar began offering diesel engines in the United States for the first time in 2016. Through the first eight months of 2017, 13 percent of the vehicles sold by the Jaguar brand in America were powered by the company’s 2.0-liter turbodiesel.

It’s not surprising then that Jaguar told TTAC’s own Adam Tonge at the North American unveiling of the new E-Pace crossover that diesel will continue to be a focus for Jaguar Land Rover in the United States. The company sees a niche for diesel vehicles in the premium space, particularly now with the complete absence of Mercedes-Benz, Audi, and Porsche in the sphere.

And yet you won’t really be hearing about Jaguar’s diesel offerings.

Fortunately, premium automakers have not adopted a One Size Fits All approach. We have choices. Plenty of choices.

Increasingly, however, we are seeing a One Look Fits All Sizes methodology, limiting our ability to distinguish between a 3 Series, 5 Series, and 7 Series at BMW; between A4s, A6s, and A8s at Audi; or between C, E, and S-Class sedans at Mercedes-Benz.

With the second-generation XF appearing all but identical to the first XF, and the subsequent launch of the entry-level XE closely resembling an abbreviated XF, Jaguar’s guilty of the same crime against differentiation.

Fortunately, famed Jaguar design director Ian Callum says future Jaguar designs won’t be revealed merely as S, M, and L versions of the same t-shirt.

Jaguar’s U.S. sales averaged 3,400 units per month over the last year, a huge turnaround after a decade in which Jaguar’s U.S. dealers sold roughly 1,200 cars per month.

Most of the credit for Jaguar’s U.S. resurgence belongs to the brand’s first-ever utility vehicle, the F-Pace.

A fair chunk of the credit also belongs to the XE, the first entry-level sedan in Jaguar’s lineup since the X-Type disappeared after the 2008 model year.

And some of the credit belongs to an engine formula that’s earned more than its fair share of negative press over the last two years: diesel.

Jaguar is doing another run of its extremely limited production SVO cars. We haven’t seen a new one since the decked-out Project 7 F-Type arrived in 2014, adorned with its conspicuous spoiler and upgraded internals. The British automaker is now doing the same for the XE SV Project 8, resulting in the most powerful sedan in its long history.

In addition to some extremely loud bodywork, Project 8 is equipped with a 592 horsepower, 5.0-liter supercharged V8, connected to an eight-speed automatic transmission delivering power to all four of its wheels. Jaguar claims it can hit 60 mph in a scant 3.3 seconds and possesses a top speed of 200 mph, which also makes it the quickest accelerating model Jag has ever produced. It’s one hell of a refresh for the subdued XE.

The engineers at Jaguar have crafted a new engine for the automaker, essentially filling in the last power gap in the brand’s lineup. Carrying the Ingenium name and a 30t badge, the automaker’s latest in-house mill is a turbocharged 2.0-liter four-cylinder designed to fill the space between the automaker’s 2.0-liter turbodiesel and 3.0-liter supercharged V6.

What kind of power, speed and fuel economy will this bring to the 2018 XE, XF and F-Pace, you asl? Jaguar has provided us with the answers.

Jaguar’s U.S. volume more than doubled in 2016, rising to a 12-year high thanks to the launch of an all-new entry-level sedan and the brand’s first-ever SUV.

The XE and F-Pace, which now account for nearly three-quarters of Jaguar’s U.S. volume, have taken the brand to a high-volume place (relatively speaking) Jaguar hasn’t visited since the X-Type roamed dealer forecourts.

One year ago, those models didn’t exist, and Jaguar was selling fewer than 50 cars per day in America.

Now Jaguar’s on fire. Year-over-year growth is explosive, with Jaguar’s U.S. volume more than doubling in each of the last ten months and more than tripling in each of 2016’s final three months.

That level of growth can’t be sustained. Jaguar Land Rover North America’s CEO Joachim Eberhardt told Wards Auto, “We have to continue to grow, but we are not looking to grow at the pace we have been.”

All that growth “still does not make us a giant luxury brand,” Eberhardt says. “It makes us a bigger luxury brand that now has scale but is still special and exclusive.”

There’s the key word. Exclusive. “I think that is part of our appeal and something to focus on maintaining,” claims Eberhardt.

What a revolutionary approach for a premium auto brand.

It smells like a proper Jaguar.

That’s what came to mind after climbing into the XE’s driver’s seat for the first time. Jaguars tend to play on the senses – and consequently the heart – more than other cars, which has surely helped many owners look past some of the brand’s idiosyncrasies (and, let’s face it, quality woes) in the past. This one seems to have its sensory appeal in check.

Several years ago I drove a then-new XJ, a supercharged V8 model that somehow dazzled me despite a clunky transmission and sagging suede headliner. It was a car that’d be hard to recommend a friend or loved one spend a hundred large on, but somehow still appealed to the irrational side of me. The sound of the exhaust note, the sensual styling and yes, the smell of those cattle hides swathing the interior all conspire to blur one’s vision toward the (ahem) occasional quality lapse.

Since then I’ve logged seat time in several other Jaguars, including a 2,200-mile journey in a flawless XF a few years ago. The modern-day Jaguar – now ruled by Tata Motors – seems to be wringing out the English from the electrics and producing competitive and wholly contemporary luxury cars, for better or worse.

The new compact XE sedan has generated positive buzz in the automotive media for being an engaging drive, and as a past owner of three different BMW 3 Series sedans, I was keen to see how the Jaguar’s first compact since the lamentable X-Type stacks up.

Another relic of Jaguar’s ill-fated relationship with Ford has been kicked to the curb.

For 2018, Jaguar ditches its old 2.0-liter turbo and adds a new base four-cylinder engine to its lineup, bringing more power and efficiency to the XE sedan and a new starting point for its XF and F-Pace.