Jaguar's New Crossover Makes Sense In Today's Market

In advance of its public debut at the upcoming Frankfurt show, Jaguar has dropped a front 3/4 beauty shot and other images of its new compact crossover. Since there’s no shortage of wailing and gnashing of teeth from those who see this as a Porsche Cayenne level brand heresy, and since I’m a contrarian non-comformist by nature, I’m going to swim against the stream and say that the CX-17 or whatever they end up calling it, makes sense, or at least it can in today’s market. Compact (and smaller) crossovers are the hot thing in the car biz these days. Lexus just released images of a LF-NX compact crossover concept that presumably will also be revealed at the Frankfurt show. GM is looking to shuffle production because GM Korea can’t build enough Buick Encores and Opel Mokkas. Land Rover is having record monthly sales, in part due to the success of the Evoque.

Which raises the question, why build a small Jaguar crossover when Jaguar Land Rover already builds the Evoque?

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