#JLRJaguarLandRover

Just over two years ago, a tentative product name discovered deep within Jaguar Land Rover’s internal communications captured the eye — and stimulated the fertile imaginations — of auto journos everywhere. “Road Rover” was a name JLR was using to describe a possible future vehicle; a year later, the automaker moved to trademark the name for safekeeping.

Since then, JLR has grappled with financial pain born of the decline of both diesel propulsion and the sedan bodystyle, choosing to fight market trends by shoring up its Land Rover division with new or updated utility vehicles, returning the Defender nameplate to the top of the line, and cutting build configurations of its Jaguar passenger cars. Parent company Tata Motors wants results, and it wants them in a hurry.

One thing not lost to the automaker’s evolving product strategy is Road Rover. There’s more news on that front.