#Ironman

Bad product decisions cost auto manufacturers money, yet history provides us with many such examples. In today’s QOTD, we’re going to consider the best of the worst in poor automotive decision making. Present or past, anything goes in today’s inquiry. What vehicle makes you really wonder “what were they thinking?”

On Thursday, Hyundai unveiled a special edition of its Kona crossover on the opening day of the 2018 San Diego Comic-Con. Revealed at the Marvel booth, the Kona “Iron Man Edition” features a bevy of design elements that either resemble or tip their hat to the famous comic book icon. All told, it’s probably one of the most comprehensive example of cross promotion in recent history.

How desirable it is will be highly dependent on the person you’re asking, however.

I’m going to acknowledge my prejudice against these types of vehicles upfront. While I’m all for wild paint jobs and tasteless accessories, there’s something about this kind of cross-branding that chaps my posterior. It isn’t just that automobiles are supposed to be purchased by adults (we already know that they’re ravenous consumers of things they recognize from their childhood). It’s the half-hearted effort that’s typically placed behind them.

William writes:

My wife is currently in the market for a new car. Our current garage consists of her 2008 Ford Explorer XLT Ironman Edition V8 that gets a dismal 16 MPG in mixed driving, and my beloved 2010 G37S 6MT that I love in every way, and gets a decent 22 MPG in mixed driving when I’m not laying into the throttle. The Explorer is paid for, and while I mentioned selling it to buy whatever she wants, she’s having none of it, as we do tow with it every now and then and she has an attachment to Explorers. This is her second Ex, RIP 2002 Explorer @ 210k miles. Currently we’re looking at a few cars. She needs room, so a hatch is preferred.

Mini Cooper S Countryman
Lexus CT200h
Toyota Prius

Any suggestions? Price isn’t an issue and we plan to keep it for a while. Many Thanks. Bryant S

P.S. No, we don’t want a Panther :)