#InfinitiQX80

Concept vehicles don’t often make it to production unchanged, but the new Infiniti QX80 looks an awful lot like the QX Monograph concept the automaker showed late last year. The new SUV was recently revealed with boxier styling, more interior space, and an updated interior design with more tech and high-end materials.

Even with vehicles that aren’t at the forefront of public discourse, the winds blowing in favor of trucks and SUVs usually fill the sails of under-the-radar models, too. That’s been the case, more or less, for Infiniti’s top-of-the-heap QX60 and QX80 utility vehicles.

Born as the JX35, the QX60 three-row crossover shares its unibody architecture with the Nissan Pathfinder, but, despite a facelift for 2016, sales slipped last year. Its larger sibling, the body-on-frame, Nissan Patrol-based QX80, gained its own facelift for 2018. The range-topping SUV is the poster child for gradual sales inflation. Between 2016 and 2017, the QX80 found an extra 1,109 buyers in the United States. Another 1,126 hopped aboard between 2015 and 2016.

Hoping to lure more customers into the showroom (while squeezing more profit from both models), Infiniti is putting a time-honored strategy into action. For 2019, the automaker dials up the glitz and slaps on a “Limited” label.

I recall once having a discussion in TTAC’s Slack chatroom. The topic, one that doesn’t come up all that often these days, was styling excess. Way too much gingerbread, far too much latter-day Baroque flourishes, and too confusing a design can turn a high-priced vehicle into a dog’s breakfast.

In my opinion, that described the Infiniti QX80 to a “T.”

When Infiniti’s full-size, body-on-frame SUV launched in mid-2013, “understated,” “muted,” and “tasteful” were not words that jumped to the forefront of one’s mind. Thankfully, Infiniti has taken an eraser to the model’s most controversial elements for 2018, resulting in a vehicle that’s much more cohesive, yet similar in profile.

There’s no debating this. The Infiniti QX80 isn’t just the most overdone vehicle in the full-size SUV segment — it may be the most ungainly looking utility vehicle on the market today.

Oddly proportioned and baroque, Infiniti’s flagship is an affront to the eyes when contrasted with the crisp, creased and traditionally boxy silhouette of, say, the Cadillac Escalade. Well, not for long.