#Indosnesia

And Now, Indonesia

When people talk about red hot car markets, the usually mean BRIC: Brazil, Russia, India, China. Nobody ever mentions Indonesia. Indonesia? That island nation has some 235m people, three quarters the population of the U.S.A. But it’s very under-motorized. Last year, Indonesians bought only 486,000 cars, 20 percent less than in the year before. Indonesia’s car production is not much to write home about either. According to OICA, Indonesia produced 464,816 motor vehicles last year. In 2005, they made 500,710. So let’s forget about them, right? Not so fast.