#Import

“Wait! Is that a…”

“Are you British?”

“I haven’t seen one of these since I left Venezuela as a teenager, only rich people had Sierras!”

Behold random responses from gawkers of TTAC’s Project Car. The surprises continue after several hundred miles under the Ford Sierra’s belt, as life with this fish out of water is far from a compromise.

• how much addedcostsontopofthepurchase/transport price?
  • 25% truck import duty? even with a 4-door model ?
• how much paper work? US customs, EPA, State safety inspection, DMV plate?
• what if the truck has a broken or no engine/transmission, would that make the import any easier/cheaper?
  • if it has no engine, install a local used engine in the US?
• does it matter if the truck is from Mexico,Thailand, South America…? any easier rules?
  • RHD personal vehicle is allowed in the US?

It’s been a while since our last update on TTAC’s intercontinental project car: a UK-spec 1983 Ford Sierra Ghia finished in Rio Brown. Since then the Sierra’s gifted creator passed away and more positively, Ford wisely ditched its Titanium trim level for a famous name befitting a premium offering with brown paint…even if it isn’t Ghia.

Jealous much of TTAC’s sweet ride, FoMoCo?

As a worldly American and car nut, on one of your world travels, there will be a time when you fall in love with a car in a foreign land. The crush on that thing will be so big that you will want to take the irresistible beauty home with you. Just ask Sajeev or Frau Murilee.

My advice: Resist that urge at all cost. Trust me, it is easier to import a new wife from Pago-Pago to America than to bring-in a lightly used Euro-spec Porsche from Zuffenhausen. There is one man who wants to change all that: A man with the initials B.S. petitioned the White House to liberalize the immigration rules for used cars. No, it’s not THAT BS.

While Japan may be a “closed market” in the eyes of some, imported cars from America are all the rage in South Korea. Honda is planning on sending no fewer than six American-made cars; the Civic, Accord, Odyssey, CR-V, Crosstour and Pilot will all be sent to South Korea as Honda attempts to become a net exporter of American made vehicles.

All the complaints about Japan being a “closed market” are hogwash; look at all the imports coming in to Japan from places like Thailand, Malaysia and China.

TTAC commentator bumpy ii writes:

It’s definitely going to be used in this case. Anyway, I’m looking to pick up a fun weekend car in another 3-4 years. I like to plan ahead. Here’s what I want:

* 4 doors
* RWD
* manual transmission
* normally aspirated inline 6
* (the kicker) curb weight under 3,000 pounds
* preferably built after the Reagan administration (most everyone had their emissions stuff sorted out by then)

From what I can tell, this narrows the list down to 4 cars (in order of preference):

With a 35% import tax on new cars, Argentina is already a touch market for foreign brands seeking to bring cars into the country. But the Argentinean government has just made it little bit harder by demanding that importers export an equal amount of Argentina-made goods for every car imported. As a result, Bloomberg reports that Porsche’s importer is exporting Malbec wines and olives, Mitsubishi’s importer is getting into the peanut export game, and Subaru’s representative is shipping chicken feed to Chile. BMW, which has had recent difficulties importing into Argentina, is focusing on its core business, exporting auto parts and upholstery… and a little processed rice to make up the difference. But why are these major manufacturers getting into all kinds of strange side businesses just because Argentina wants to improve its trade balance and foreign currency reserves? Simple: Argentina is South America’s second-largest economy, and it’s been growing at over 5% per year since 2007 (i.e. when other markets were shrinking). So if the government wants imports balanced with exports, well, Porsche’s importer is just going to have to get into the wine business, isn’t he?

Detroit’s brand managers, particularly those at the resurgent premium and luxury brands, have made West Coast sales a high priority as they seek to bring new buyers into once-moribund brands like Buick and Cadillac. California, in particular, is a huge market for luxury and premium cars, and it’s generally an edgier, more youthful market that has long shunned domestic offerings. Everything from “lifestyle events” to no-cost hybrid drivetrain options on Lincoln MKZ have been introduced in an effort to get California’s copious yuppie population interested in Detroit luxury, but the results just haven’t shown up yet. According to Ford’s Mark “MKF” Fields [via AN [sub]], only about 25% of MKZ buyers were tempted by the free-hybrid deal in March, and meanwhile, the San Francisco Chronicle reports that the Golden Gate City has just lost its final domestic auto dealership, a Ford/Lincoln store. Detroit may be California dreaming, but the Buicks and Lincolns of the world are still a long way from gaining ground in the West Coast.

Saab has started paying suppliers again (although production hasn’t restarted yet), and CEO Victor Muller is once again all popped-collar confidence as he dismisses the “speed bump” that he blames on negative publicity. But behind Mueller’s yacht-club breeziness and talk of “true Saabs,” major changes are afoot in Saab’s business model. Saab’s deal with Hawtai, the product of a desperate search for support in the midst of a liquidity crisis, has changed how Muller sees the global car business, and as a result he’s shopping what may be Saab’s last meaningful asset: Western dealerships. Muller explains his thinking to Automotive News [sub]

We laughed when the Japanese came. We laughed when the Koreans came. But we will not be laughing when the Chinese come. The Chinese are like a steamroller. It took 67 years to build up our dealer network. It is the biggest asset not on our asset sheet, and these guys buy into it for free. If they make the proper cars, can you image how much simpler it will be to push product through the distribution network that is already there? It is like a railway network that is already there.

Bertel and I have a running bet about whether the first actual Chinese import to the US (not a converted glider) will be a Chinese brand or one of the western brands… but it’s not much of a bet because neither of us can ever commit to picking one brand that seems most likely to bust America’s Chinese car cherry, and our “bets” change on a weekly basis. In any case, though, think it’s safe to say that neither of us saw Saab as playing much of a role in any of the scenarios we’ve discussed.

We knew Brilliance’s plan to export 158,000 sedans to Europe had taken a bit of a beating when the Chinese automaker’s European export partner folded back in November. Even before then, the ADAC’s now-infamous crash tests of Briliance’s BS6 and BS4 seemed likely to doom the brand’s early attempt at the European market. And now, according to Reuters, it’s official. Brilliance execs admit:

We have stopped exports to Europe. For now, we have no timetable for resuming the business