Maybe it’s not the product, but the dealerships? It might not be the solution to all of the problems facing an increasingly less troubled Mitsubishi north of the border, but it can’t hurt.
Under a new five-year plan, the automaker plans to revamp and modernize all of its 90 Canadian dealers. Bright, glassy and inviting, the redesigned dealerships are worth the expense if it helps draw more buyers into a customer base that hasn’t grown much in years.
Buick is tossing the keys to prospective customers for sleepovers in their driveways as part of a brand-building exercise the automaker says isn’t meant to sell cars immediately.
According to Automotive News, the program — dubbed “24 Hours of Happiness” — gives customers the chance to live with a Buick vehicle for 24 hours starting this coming Wednesday.
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- Kosmo Umm.....probably about halfway between the two sides' positions?Neither side can cast the first stone. The Big 3 have record profits, and the UAW's leader has a mixed agenda of 1) good deal for his members and 2) a megalomaniac's drive to a legacy.
- Analoggrotto I bet a Goddess Mary Barra boudoir set would be enough to charm all of the UAW back to work.
- Daniel J The Two Tier system was done on purpose. The UAW and the auto companies couldn't just shaft employees who, in essence, signed up before the financial meltdown. To stem their compensation, anyone who joined after got paid lower.This was done on purpose. The auto companies benefit because they cut costs and they also hope that eventually the new employees might dislike the deal the UAW make and possibly defect from the union when these same employees could join a non-union shop for more money.The UAW was hoping for the opposite, that these new employees would be mad at the auto companies and side with the union when it was time to re-negotiate.At this point, are the current Tier 1 employees going to take a cut? Can the auto companies afford to give the Tier 2 employees the same amount of money as the Tier 1?
- Redapple2 UAW - Already overpaid. Relevant question. What are the transplants paid? Honda, Toyota, Nissan, VW. What about Tesla? What about Tier 1 and 2 auto suppliers. UAW should have been smashed when GM and FCA went bankrupt.
- Redapple2 TV screens to run everything instead of knobs. Turbo 4 that poorly does the job of a V 6. I think i will turn away from new product and preserve what I have for 15 years. I m reaching that point.