#HyundaiPalisadeCalligraphy
Hyundai Pens a New Palisade Price Ceiling
After putting the finishing touches on its sales-seeking crossover expansion, Hyundai realized something already well-known by domestic truck makers — if you offer a new trim above your loftiest level of luxury, plenty of people are liable to buy it. Assuming the basic bones of the vehicle are competent enough, of course.
After looking at early sales, it seems the Palisade has earned Hyundai plenty of sales, and perhaps more importantly, plenty of first-time buyers.
Time to crank up the lux!
Steph Willems
Jul 14, 2020
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