#HyundaiPalisade

Hyundai has recalled almost 123,000 Palisade crossover SUVs due to a windshield-wiper motor issue.

Hyundai’s Palisade separates itself from Kia’s Telluride, at least in terms of appearance, by being the more “urban”, stylistically speaking, of the two.

The former looks boxy and rugged, while the latter has curves that evoke urban luxury — at least to this author’s eye.*

Like its platform-mate, the Kia Telluride, the Hyundai Palisade is going under the knife, with the results planned for show at the 2022 New York Auto Show on Wednesday.

If you’re like this writer, you pine for the long-ago days when walking into a bar only carried the risk of embarrassing inebriation and possibly violent confrontation, not a viral infection that could leave any of us on gasping on life support. We all wish things were normal.

While the coronavirus hasn’t cleared out, you wouldn’t know that looking at Hyundai’s U.S. sales tally for July. The automaker raised eyebrows and bucked the industry trend by posting a year-over year gain last month.

After putting the finishing touches on its sales-seeking crossover expansion, Hyundai realized something already well-known by domestic truck makers — if you offer a new trim above your loftiest level of luxury, plenty of people are liable to buy it. Assuming the basic bones of the vehicle are competent enough, of course.

After looking at early sales, it seems the Palisade has earned Hyundai plenty of sales, and perhaps more importantly, plenty of first-time buyers.

Time to crank up the lux!

The other day, we told you about Subaru bucking the industry’s cooling trend to scratch out yet another record year-end sales tally. A full year of Ascent production catapulted the brand over a hurdle that, without the new model, it would have failed to clear.

Nothing beats a new three-row crossover for hiking sales, boosting ATPs, and growing margins.

It’s something the members of Hyundai Motor Group know well. Both Hyundai and Kia have a brace of crossovers to thank for the solid sales gains enjoyed in 2019.

It wasn’t long ago that Hyundai, having rocketed out of the recession on the strength of efficient — and newly improved — product, canned its American CEO over declining sales and made Operation Crossover its primary focus.

The sales slump was almost entirely the product of American buyers’ cold-shouldering of traditional passenger cars, to which Hyundai brass saw a utility vehicle surge as the only remedy. Seems they were right, as Hyundai’s now sitting pretty — and there’s another crossover that’s yet to land.

It will surprise exactly no one to find a Hyundai on deck for this week’s Ace of Base; after all, value for money is this brand’s modus operandi. The new Palisade isn’t the brand’s first crack at the three-row crossover segment but, also unsurprisingly, it is certainly its best effort.

Fresh for 2020, this machine has space for all hands and an enormous grille that’s sure to menace its way through the pick-up lane at school. Is it packed with features at a reasonable price? You bet it is.

Hyundai and sibling brand Kia were once known for being cheap, but not necessarily the best value. That’s because cheap and value aren’t always synonymous — especially when it comes to consumer products.

That’s changed over time. Both brands have mostly shed their reputation for crap quality and have been steadily offering up products that can compete with everyone else on that front while still offering value pricing.

Kia’s Telluride is an example of that — it’s a well-built machine with premium content available at a price that undercuts rivals like the redesigned Ford Explorer. Logically, it follows that the Hyundai Palisade would pursue a similar path, since it and the Telluride are strongly related.

Hyundai blanketed the rollout of its new three-row Palisade with descriptive terms that positively oozed luxury and refinement. Hell, just the name of the thing should conjure up a swanky seaside image or two.

It’s clear the Korean automaker feels its eight-passenger crossover (successor to the Santa Fe XL, formerly just “Santa Fe”) stands on par with its foreign competitors, as its price reflects this newfound feeling of confidence.

Outside of a Nissan-hosted panel preceding the first media day, the typically mobility discussion was muted at the 2018 Los Angeles Auto Show (and even that panel wasn’t nearly as eye-roll inducing as the usual Ford pronouncements — at least this panel included actual experts making reasonable points, even if I disagree with some of them.)

L.A. was all about the cars – cars you’ll soon be able to buy, should you have the means.

It’s been a rough couple of years for Hyundai of America, but the automaker’s crossover-stacked product strategy is now bearing fruit. It’s not alone in this. The addition of new utility models like the subcompact Kona helped the brand shrug off slagging car sales, posting crucial monthly sales gains in 2018, just as the large Ascent crossover helped keep rival Subaru on a good sales footing.

While there’s change afoot among Hyundai’s car offerings, it’s big vehicles that fill both coffers and imaginations, and the Korean brand needs a large (but not too large) three-row utility to stimulate sales and profit in the North American region. Hyundai feels the Palisade is just the ticket. In fact, you’re already forgetting the Santa Fe XL nameplate as you read this.

A couple of weeks out from the LA Auto Show at which it is scheduled to debut, a Russian car enthusiast site has published a picture of what certainly appears to be the 2020 Hyundai Palisade.

Cribbing a few styling cues from other recent Hyundai crossovers, including a grille vaguely shaped like a pointy mushroom bookended by low-slung headlight peepers, the ride shown here looks all set to appear in a school drop-off queue near you.

It was generally believed that Hyundai didn’t just wake up one morning and run off to the U.S. Patent and Trademark Office to secure rights to the Palisade model name for no good reason. The trademark filing came up last April, leading observers to rightfully believe that this large, imposing moniker was set aside for use on a large, imposing vehicle — such as the replacement for the current Santa Fe XL, which Hyundai assured us would appear with a standalone name. No more of this “Santa Fe/Santa Fe Sport” crap.

Sure enough, Palisade it is, but the Korean automaker, long known for value-packed automobiles, didn’t throw a dart at a map of the continental U.S. and land on a small town in Colorado. No, no — Hyundai’s all about the coastal life now. Gwyneth Paltrow and Elon Musk are coming over for tennis.

If you’re following the Busan International Motor Show as close as we are, and we know you are, you no doubt saw the unveiling of Hyundai’s newest and largest concept vehicle, the HDC-2 Grandmaster. Sounding like an air-dropped fission weapon or perhaps an experimental jet prototype of the 1940s, Hyundai’s big, honkin’ SUV concept showcases where the company’s going with its design language.

It’s also possible you’ve seen the Grandmaster’s shape before, perhaps churning up the snow on a wintery test course in a set of spy photos.