#Horch

Audi recently announced a new, super luxurious version of its largest sedan, and it’ll wear some branding not seen in a very long time. Wake up Horch, it’s 2022.

Part III of this Rare Rides series explored how NSU readied itself to re-enter the car market and end its longstanding production tie-up with Fiat. Shortly after the painful divorce from the Italians, NSU’s first rotary-powered car was ready.

Part II of the NSU story gave some color to the company’s first bout of financial trouble, and how it passed on a Ferdinand Porsche design that would go on to become the Volkswagen Beetle a few years later.

As we left off last time, NSU and Fiat were locked in a longstanding disagreement about who could brand which cars in which way.

In Part I of this four-part NSU Rare Rides series, we covered the beginning of the NSU brand and its initial product offerings — which included knitting machines. The company moved into bikes and motorcycles, as well as a three-wheeler considered a midpoint between motorcycle and car.

The engineers were certainly busy, but all was not well over at the bank.

Back in the 1960s, a little German car company decided to spend a lot of money to create a new-to-them type of engine. The car company in question was NSU, and the engine that cost them so much money was a Wankel.

In a first-ever for the Rare Rides series, this will be a four-part entry. Come along as we explore the NSU brand and the Spider; a tiny roadster which ended up almost entirely responsible for the demise of its parent company.