#HondaCity

Our last Rare Ride was a little first-generation Honda Civic from 1977. Since everyone seemed to like that little red box, today we bring you a little blue box from Honda. It’s a bit newer, and also a bit worse.

It’s the Honda City, and other applicable adjectives include Cabriolet and Pininfarina.

Cars do not exist in a vacuum. Besides all the regulations they must follow, there are market realities and competitors. Some makers are able to rise above the fray and charge more for their products as there is a perception that the cars are somehow superior to others, as is the case for many a German luxury maker. Others rely on their reputation of reliability and robustness to charge a bit more for their wares, such as most Japanese OEMs. In some markets though, it would seem makers overestimate their value and simply overcharge for what they deliver. Such is the case for Honda’s latest offering in Brazil: the Fit-based City sedan.