#HondaCR-V

“Well, I bought that car last night.” Craig has this unnerving habit of simply appearing at my cubicle while I’m trying to do something productive, like texting people or reading random articles from the Last Psychiatrist archive on my phone. He’s a soft-spoken fellow, entering late middle age the same way that I am but not showing nearly as much evidence of blunt trauma, well-compensated in his engineering job but modest in appearance and disinclined to spend money.

Regarding my life and temperament, I like to follow the example of Robert Bly in quoting Cesar Vallejo: “Well, / On the day that I was born / God was sick / gravely.” I suspect that on the day that Craig was born, by contrast, God was in perfect health and settling down with the newest issue of Consumer Reports. About a month ago, Craig started seriously thinking about replacing his 150,000-mile Honda CR-V. It’s been a faithful companion for a freeway commute that takes about an hour in each direction, but even the most prosaic of Hondas eventually reaches a point where the cost of maintenance starts to become a factor. Not in money, necessarily, but in time.

Knowing that I dabble a bit in things automotive, Craig had asked what I thought about the new CR-V. This was a subject on which I was glad to speak, because I absolutely despise the “cute-utes” and will take every opportunity to rooster-block the purchase of one.

Only once in the last nine years, and not once since the Ford Escape scored a victory in 2011, has the Honda CR-V failed to top America’s SUV/crossover sales leaderboard.

At its current pace, 2016 will be the Honda CR-V’s fifth consecutive year as America’s best-selling utility vehicle. Better yet, there’s an all-new Honda CR-V arriving for the 2017 model year. (We’ll post a First Drive Review of that CR-V on November 30th. –Ed.)

But Honda has little intention of ramping up CR-V production growth in 2017 simply to match the Toyota RAV4’s rapid ascent.

The skyrocketing popularity of utility vehicles in the U.S. marketplace has left Honda scrambling to catch up with the rapid change in consumer demand.

Production doesn’t turn on a dime just because more Americans want to option of transporting four kids, their stuff, and their sister’s dog. So, as it trims its sales forecast due to a car-heavy product mix, Honda has rolled out a plan to give buyers more of what they want.

It’s also prepared to use boats, if necessary.

The coming out party for Honda’s new CR-V has been distinctly lacking in fanfare. The compact crossover debutante hasn’t skipped the ball entirely, but she is certainly being a bit of a wallflower.

Honda’s low-key intro is intentional, as making a big to-do about the model would be a minor disaster at this juncture. It’s a lesson other automakers would be wise to heed.

Honda had to play it safe while redesigning its juggernaut compact crossover, as it didn’t want a repeat of the 2012 Civic fiasco.

Now that the wraps are officially off the fifth generation of the brand’s second-best selling model, we can see that it didn’t suffer that fate. The 2017 CR-V sports updated looks, boosted dimensions, an upscale interior, and— for the first time —a turbocharged powerplant.

Oh, there’s also a very special knob.

Through the first seven months of 2016, the Honda CR-V is not the best-selling SUV/crossover in America.

This comes as some surprise for a vehicle that led the utility vehicle sector in eight of the last nine years, including each of the last four.

With a 16-percent year-over-year jump to 197,771 units through July, the Toyota RAV4 is the leader of the pack so far this year.

Yet after the RAV4 led the monthly SUV/crossover rundown in each of the first five months of 2016, the Honda CR-V narrowed the gap in June, outselling the RAV4 by 2,250 units to mark a turnaround at the end of the first-half.

Then in July, Honda reported the highest monthly CR-V sales total in the nameplate’s two-decade run.

Though growth in the American new vehicle market slowed in the first-third of 2016, U.S. sales of SUVs and crossovers jumped 9 percent, a gain of 173,000 sales, year-over-year.

Matching the rate of expansion seen in calendar year 2015, the highest-volume year on record for the U.S. auto industry, was never going to be easy. It’s made all the more difficult by decreasing interest in the largest corner of the market: cars. Sales of passenger cars are down 5 percent so far this year, exacerbating a trend that was already set in stone a year ago.

Yet sales volume in Honda dealers is rising rapidly in the first four months of 2015. Honda just reported record April auto sales, not because of popular utilities such as the CR-V and Pilot, but because of cars.

Spy photos of the next-generation Honda CR-V have just rolled in from rural Ohio.

The camo-clad vehicle can’t hide the extensively restyled body planned for the 2018 model year. Honda’s plan is to grow the size of the strong-selling crossover, while bringing the whole package upscale.

Ford is doing so well, you’d be a damn fool to ever think of not investing in Ford, says Ford.

That, hiring a crop of cranky old people paid off for Dodge, Kentucky joins the let’s-sue-Volkswagen party, Honda gets a Hoosier boost, and ethanol continues to suck … after the break!

New-to-TTAC reader Kobe writes:

Hi Bark,

I’ve only begun to read TTAC and your email responses are a great read, so I figured I’d give sending you a question a shot.

Two of my wife’s friends are looking for reliable, used cars. The parameters I’ve been given were $4,000 or less (as she will need to save a little for maintenance repairs I figure), a hatchback (preferably four-door), automatic, front- or all-wheel drive, and decent gas mileage. Her friend has lived around NYC most of her life, so although she has her driving license, she has rarely driven.

Now, I went about scrolling through all the makes and models that are listed on Autotrader and came up with this possible list:

Kai writes:

Hi Sajeev,

I could use a good, concise opinion regarding all-season tires. Researching this on the internet is more confusing than researching “chest pain” on WebMD, so you get to be the doctor on this. We’ve got a 2007 Honda CR-V, which my wife drives in 4-season weather about 1,000 miles/month. There are no major snow months here but there is a bit of rain and a couple good snowstorms a year. The CR-V is a great little car, light on the back end despite being 4WD and has 18-inch rims versus the OEM-fitted 17-inchers.

Last year, I crossed the United States from Coast to Coast — New York to LA — in a Ram 1500 Tradesman. You can follow last year’s coverage here. This year we embark on another crossing, this time from North to South, albeit starting a little further North than you might expect.

I’ll hop in a Ram 2500 Tradesman 4×4 in Seattle eventually, but for now, as the area I’ll travel through before Seattle has only an intermittent road network, it will be a mix of planes, rental cars and ferries.

Beginning in September 2014, the Honda CR-V began a streak as America’s best-selling SUV/crossover, a streak which has now extended through July 2015. Eleven consecutive months is no mean feat — the Toyota Camry’s current streak as America’s best-selling car is only six months long.

The CR-V is strengthening, however. In July, year-over-year volume jumped 11 percent to 31,785 units, 2,532 units more than the second-ranked Ford Escape managed. During this increasingly lengthy period of dominance, no one challenger has really stood up to take the fight to the CR-V.

After an especially strong start to 2015, Ford F-Series volume failed to increase in the United States in the second month of the year. The F-Series was outsold by GM’s full-size twins in February 2015, just as it was in the final five months of 2014. Through the first two months of 2015, however, the F-Series isn’t just America’s best-selling vehicle line, it’s also ahead of the GM twins.

Slightly.

By 327 units.

It’ll be the race to watch in 2015, not because there’s any real possibility of the F-Series being unseated – the Silverado would need to outsell the F-Series by an average of 2811 units in each of 2015’s remaining ten months to take the top spot by year’s end – but because 2015 is a major year for Ford’s truck line.

After averaging around than 230,000 U.S. sales between 2007 and 2013, a period in which Honda averaged 295,000 annual Civic sales and 324,000 annual Accord sales, the CR-V was the second-best-selling Honda in America for the first time ever in 2014.

Much of the CR-V’s Civic-besting work was done in a second half which saw Civic volume slide 10%. Moreover, 54% of the CR-V’s 2014 U.S. volume was generated in a strong second-half.

But the CR-V didn’t stop with the Civic. In each of 2014’s final three months, the CR-V also outsold the Accord, America’s second-best-selling car.