#Honda

Who knew the well-equipped 2018 Honda Odyssey was so… titillating? An unsuspecting journalist over at Forbes saw a few more — let’s call them entertainment options — than she expected while browsing through the video selection offered via her Odyssey tester’s rear media screen.

At that point, things became a little hot under the collar at Honda.

Following early technological success in the electric car field, Honda entered the 21st century with a newfound aim to place hybrid vehicles in the driveways of global carbuyers. While rival Toyota’s hybrids have garnered the most headlines and sales, no one can criticize Honda (CR-Z notwithstanding) for the continued refinement of its electrified powertrains. Just look at the most recent Accord Hybrid or Acura’s growing list of performance-oriented multi-motor products.

Still, as fully electric vehicles began emerging on the scene, Honda found itself lagging behind. The Clarity EV, an electric version of its second-generation fuel cell vehicle, arrives this summer with a paltry 80-mile range. However, we’re promised much more in the year ahead.

As it moves forward with its EV plans, Honda also wants to have a stake in the supply of EV components to automakers — namely, electric motors. As of today, Honda and partner Hitachi have a name for their joint venture: Hitachi Automotive Motor Systems Limited.

Chris writes:

Hi Sajeev,

I’m in the market for a new(er) car to replace my 2005 Nissan Quest. Safety is a very important precondition for my purchase since it will be used to transport my kids around our very congested city. I was thinking about leasing a 2017 model and narrowed my search down to a Chevy Equinox, Nissan Rogue, or Mitsubishi Outlander (all about $200/month for 36 months with $3K down). In crunching the numbers, I quickly realized that with the $10,200 or so that I’d spend on leasing a car that I’d eventually have to part ways with, I could easily buy a low mileage example that was between 3-6 years old.

You’re not likely to find another car sporting over 300 horsepower and a price below $35,000 with the same kind of visual impact as the Honda Civic Type R. Call it over the top, call it arresting, or call it exactly what you’ve been waiting for.

Honda designers and engineers know what buyers they want to reach — as many as possible. Otherwise, it wouldn’t have decided to spice up its every-popular Civic with warm ( Si) and hot (Type R) variants. With both models, deciding on power and price meant walking a fine line. Honda wants the Civic to be a big tent model. Nothing too exclusive, thank you very much.

Regular Civics for the masses, a 205 hp offering for the lively commute type, and a 306 hp hatch festooned with go-fast add-ons for the wannabe (or legitimate) racers. Seems like a pretty good range, right? Nope, there’s still white space in need of filling, says the Civic’s head engineer.

They’re monsters, fighting over a squeezable toy bus before the journey has even begun. They’re inattentive rascals, wearing headphones and tuning out their parents before Mom is even in the van. They’re instigators and agitators, wholly dependent upon parents to keep the peace.

Or are they? Are children really so bad that Honda’s very first marketing campaign for the fifth-generation 2018 Odyssey has to present a negative slant on the life of a parent?

Maybe not. But in an age in which conflict is fostered during live news coverage all day long, in which children are perpetually entertained so they don’t need to entertain themselves, in which there’s not enough time before Zoey’s pottery class and Aiden’s play date to source a conventional resolution, Honda’s Magic Slide seats produce a brilliantly eye-catching commercial, with a little help from animation.

Of course, my kids would never tussle like this.

After a four-hour journey that included a ferry ride across the Northumberland Strait from Prince Edward Island, we arrived at one of the largest import car meets in Atlantic Canada in Bedford, Nova Scotia. There, owners showed off rows upon rows of cars in varying states of modification and personalization, from tasteful to tasteless.

My car club friends and I walked though to say hello to other folks we’d only previously chatted with on our local import forum, all the while gawking at some of the wildest vehicles east of Quebec. Body kits, massive turbo setups, and convoluted engine swaps ruled the day. But I only remember one vehicle vividly, parked at the end of a row and free from the usual slack-jawed, drooling masses: a pristine, unmodified, 1999 or 2000 Honda Civic Si Coupe (actually an SiR in Canada) still wearing its factory Electron Blue Pearl paint.

To me, back in 2007, this was automotive perfection.

Fast forward some 10 years later. I had the chance to meet the 2017 Honda Civic Si, a quicker, more mature, and more usable younger sibling wearing a similar shade of blue — then proceeded to act like a 22-year-old again and drive the ever-living snot out of it.

Hold on, you say. That’s just the same old Honda Fit. Wrong. You’re not looking close enough.

While the mid-cycle refresh of Honda’s diminutive-yet-roomy subcompact hatch retains much of the previous Fit’s design hallmarks, the automaker has seen…fit…to make the model more noticeable.

The third-generation Fit bowed in 2014 as a 2015 model year vehicle, offering a single powerplant and two efficient transmissions for not much money less than the larger Civic. Now that Honda’s compact sedan looks gigantic in comparison to its predecessors, the Fit can more comfortably occupy the subcompact segment.

The 10th generation of Honda’s venerable Accord will debut for 2018 without a V6 engine option.

A few months later to the all-new midsize party than the next-generation 2018 Toyota Camry, the new Accord will not follow the Camry’s entrenched path of providing customers with a base four-cylinder and a V6 upgrade.

Instead, Honda will make do with the 1.5-liter turbocharged four already under the hood of the 10th-generation Civic and the fifth-generation Honda CR-V. As an upgrade, Honda will offer the 2.0-liter turbocharged unit from the 2018 Honda Civic Type R. In both cases, Honda has not yet revealed the power output. Honda will continue with an Accord Hybrid, as well.

But the V6 is a goner.

Honda Motor Company finally expressed an interest in developing autonomous cars on Thursday, while also stating its intention to bring two new electric vehicles to market by 2018.

The Japanese automaker has been cautious in making tech-related promises, especially those that relate to self-driving models, even as many of its rivals wear their autonomous development efforts like a badge of honor.

We knew Honda was working on the technology, but any semblance of a goal-oriented timeline was absent prior to this week. As part of its “Vision 2030” strategy, the car manufacturer claims it will coordinate R&D, procurement, and manufacturing to minimize development costs as it branches out into the realm of self-driving and electric vehicles.

Not everyone was blown away by the new Honda Civic Si’s 205 horsepower, especially after a year of rumors suggesting output could fall in the 220-hp range. While the hotter ( but not hottest) version of Honda’s 10th-generation Civic possesses the same horsepower rating as its predecessor, albeit with significantly less displacement, many Big H aficionados had hoped for more.

Nah, you don’t want that, Honda says. The Si’s massaged 1.5-liter turbo does offer increased torque (192 lb-ft) compared to the previous 2.4-liter model, but the automaker claims the addition of more ponies would have harmed the model.

Earlier this month, Honda announced pricing for its hotter Civic Si sedan and coupe, both of which carry an after-delivery price of $24,775. However, at 205 horsepower, the 2017 Civic Si’s powertrain could leave some front-drive sporty car lovers wanting more.

Not to fear, the Civic Type R will arrive on dealer lots imminently. Offered on North American shores for the first time, the Type R adds an extra 101 hp to the Si’s power output, all thanks to a turbocharged 2.0-liter four-cylinder. Torque tops out at 295 lb-ft, and a hatch is the only bodystyle available.

According to new photos of a fresh-from-England batch of Type Rs, the cost of that extra power amounts to about $100 per horse.

Stop multi-tasking and listen to me for a minute, because I’m going to tell you the most important thing you’ll read this week.

Many years ago, when I was still in the pharmaceuticals game, I had a business mentor of sorts. He was a thick-set, bald, African-American fellow in his early 60s who dressed exclusively in velour tracksuits and, at the time of this story, had a custom-ordered pink S500, an SL500, and an aftermarket-droptop Lexus SC400 in his garage.

We were sitting at dinner one night and I was griping about a fellow we knew who had been given every chance possible by both of us to become remarkably wealthy. Yet every time one of us gave him a chance, he pissed it away through random acts of fiscal impropriety or domestic violence. I couldn’t understand why this dude could not get his act together and handle his business in an appropriate manner.

“Listen up, young blood,” my mentor said, stabbing me in the chest with a finger about the size of a Mag-Lite flashlight, “you cannot want something for someone they do not want for themselves.” I think I dropped my fork. He was right, of course. In the years since then, I’ve had occasion to remember those words again and again. You cannot want something for someone they do not want for themselves.

I need you to keep that in mind as you read this review. If you are like most automotive enthusiasts, you want Acura to return immediately to the glory days of the beautiful first-generation Legend and the sublime twin-cam Integra. But you cannot want something for Acura that it does not want for itself. Acura is perfectly content with being primarily known as the manufacturer of the RDX and MDX sport-utility vehicles. Those two products are market leaders and they’re more than enough to guarantee Acura’s continued existence. If you continue to hope that Acura will build razor’s-edge sporting compacts and M3 rivals, you will continue to be disappointed. Period, point blank. Got it?

Let’s continue.

Ripples on a pond. Waves on the ocean. On the surface, they’re innocuous. But make enough waves and you know’ll you’re either doing the right or wrong thing, taking the right or wrong action, getting the right or wrong result.

In this particular case, the waves were building in the form of private messages and an email from a public relations representative from an OEM. It read:

From:
To:
Subject: Seriously?

Honda…

That was it.

Even with only two words, the email was a no-brainer. The flack was talking about the Honda Odyssey launch.

Just weeks before that email, some members of TTAC had an at-length discussion on our participation in the event as TTAC’s invite to the program sat unanswered in my inbox.

With trucks and crossovers dominating more of the market every month, Japanese automakers are making every effort to bring in new models that will satisfy consumer demands. Soundly constructed economy vehicles have long been the cornerstone of most Japanese nameplates but, with reliability improving among many brands and fuel efficiency being less important to consumers, we’re seeing a shift in the Far East.

Everyone from Toyota, Mazda, Honda, and Nissan have all expressed plans to focus on light trucks this year. Some Japanese brands are even banking on the continued growth of the segment to stage their comeback. “I think SUV sales will continue growing even if gas prices rise,” Mitsubishi CEO Osamu Masuko explained, citing the consumer appeal of higher seating and overall sense of safety. “The SUV segment is increasing its market share worldwide, and this is where we have long been strong,” he said. “So, we will continue to make full use of this technology.”

Eight months ago, we took a sojourn through the build and price tool for the Honda Fit LX. Since then, Honda’s increased the price and added a paint option.

So far in 2017, the Fit has sold at a more rapid pace than last year, despite the addition of an HR-V that logically should have cannibalized some Fit sales. As we well know, logic has no place in the car business. Perhaps shoppers are being lured to Honda showrooms by the new HR-V, then flipped by an alert member of the sales staff to the more affordable Fit.

Let’s see what one gets for their extra Fit cash in 2017.