#Honda

One reason why this post was published Wednesday instead of earlier in the week is that I was at a Chicago-area event where Honda PR was presenting the all-new Accord to local media.

This particular presentation was unusual in that Honda focused less on the new car’s specs and features and more on a major question that’s hovering over the midsize-sedan class – namely, will the segment even exist in a few years? Or will crossovers (CUVs) have fully taken over by then?

Just about every sporting event I’ve ever attended – whether it’s hockey, baseball, or car racing – has been enjoyed from the cheap seats. Boiling it down to one or two reasons, I was either too cheap or too tardy to secure tickets closer to the action. Nevertheless, I always enjoyed it.

Honda’s newest take on the family hauler, and Tim Cain’s favorite topic, also has a set of cheap seats. It’s called the LX. Let’s see if they are closer to the sky lounge or penalty box.

Exchange rates seriously hurt Japanese manufacturers over the past year as the yen bobbed and weaved following 2015’s surge. However, Honda was not among them. The final quarter of 2016 saw the automaker posting a 27 percent earnings increase, despite being hammered by the same foreign exchange losses as the rest of its Pacific brethren.

The first quarter of 2017 appears to have shaped up much the same way, only with slimmer margins — exactly as Honda predicted. Knowing that the North American market was about to take a turn for the worse, company analysts clung to the hope that more favorable currency rates and higher-than-expected sales in Asia would keep operating profits out of the red. Earnings ultimately creeping ahead by 0.9 percent to 269.21 billion yen ($2.40 billion) for Q1 — no thanks to the United States.

At The Truth About Cars, we’ve paid a lot of attention to the demise of the Honda Accord coupe. And for numerous good reasons.

In TTAC’s long-term fleet, for instance, there’s Jack Baruth’s own 2014 Accord Coupe V6 6MT. In the TTAC audience’s fleet, there are more Honda Accords than any other car. Furthermore, Honda revealed earlier this month the all-new, 10th-generation 2018 Honda Accord.

First we learned the naturally aspirated V6 engine would no longer be part of the Accord’s lineup. Then we discovered that the Accord coupe, responsible for only around 5 percent of total Accord sales, would be the last player to leave the mainstream two-door midsize car category.

On Friday, as we reported the enticing deals American Honda is offering on 5,000 remaining Accord coupes, a discussion ensued at TTAC’s digital HQ. It was decided that — as a memorial, as a final send-off, as a fond farewell — we should drive one of these final ninth-generation Accord coupes.

So I made a call.

Although it seemed hard to believe, we were under the impression up until a few weeks before the 10th-generation Honda Accord’s launch, that the 2018 Honda Accord would spawn yet another Honda Accord coupe.

On July 14, 2017, we learned the Honda Accord coupe would die an honorable death. The 10th-generation Accord sedan, according to Honda, will hold sufficient appeal for those former Accord coupe buyers — Accordians, who made up roughly 5 percent of Honda’s midsize clientele.

But the Honda Accord coupe, while futureless, isn’t dead yet. There are more than 5,000 on dealer lots across the United States right now. And according to CarsDirect, they’re pretty cheap.

The 2018 Honda Accord will be assembled in Marysville, Ohio. The overwhelming majority of its sales will occur in the United States of America. Its dimensions, inside and out, suit the U.S. market. In 2016, the Accord ranked second on Cars.com’s American-Made Index.

Open its trunk and a family of bald eagles fly out, having successfully incubated apple pies, having binge-watched every season of Keeping Up With The Kardashians. There’s a subtle Statue of Liberty easter egg on the windshield, Hollywood signs engraved in its cupholders, and a 3D hologram of Mount Rushmore featuring a fifth character — Soichiro Honda — that emerges from the glovebox if you shift the manual transmission into sixth, say VTEC three times, and spit over your left shoulder.

The Accord, according to lead exterior designer Tetsuji Morikawa, “is an American car.”

To make sure of that, however, Morikawa said the design team, “wanted to feel like Americans.” And they wanted to finish their design of the 10th-generation Accord in the United States, not Japan.

Suggesting that the automaker is “providing a more compelling value,” American Honda is removing the second-from-the-bottom RTS trim level from the 2018 Honda Ridgeline lineup and extinguishing the all-wheel-drive option on basic RT Ridgelines.

As a result, after a 2017 run in which all-wheel-drive Ridgelines could be purchased for $32,315, the 2018 Honda Ridgeline AWD now has a base price $3,695 higher than before.

$36,010.

The 2018 Honda Accord is not a refresh. It’s not a refurbished, reconditioned revamp.

The 2018 Honda Accord is very much a new car, a 10th-generation follow-up to the five-year, 2013-2017 run of the outgoing Accord. That’s obvious when you look at the design of the new Accord — another midsize car attempting to banish boredom in an attempt to maintain healthy U.S. car sale volumes when more and more people want crossovers. You see it in the 2018 Toyota Camry, the 2018 Hyundai Sonata’s new grille, and the 2018 Accord’s squarer nose and faster roofline.

But Accord buyers will spend far more time inside the car than they do looking at its exterior. For owners, Honda wanted to make the 10th-generation Accord roomier, more capacious, better suited for ferrying five passengers.

So Honda moved the two front passengers closer together.

If you’ve read enough of my writing, then you know that I am a fervent believer in what I call the power of the story. Human beings rarely interact directly with reality; instead, we use stories to interpret what we are seeing in a way that makes sense. It’s why we no longer fear thunder and why people will cheerfully take food prepared for them by strangers.

Few aspects of our existence are as relentlessly story-driven as our interactions with the automobile. Without the power of story, we would see automobiles as nothing but machines for accomplishing a particular task, be it a commute, a vacation, or an SCCA race — and we would judge them solely on their ability to accomplish that task. Trust me, if we all did that it would be absolutely ruinous for the automaker profit margins out there. Imagine picking a car the way you’d pick a dishwasher or, um, a power supply. You would quickly forget about intangibles and focus on fitness for purpose.

Over the past couple of decades, I’ve tried to shed my personal addiction to the automotive narrative and learn how to “understand the thing for itself,” as Marcus Aurelius wrote. This can lead to some surprising conclusions… and it looks like I’m not the only one who has acquired at least a little bit of this skill. Normally we wouldn’t do two Ask Jack columns in one week, but the fellow in this case says he’s going to make a choice this weekend, so let’s pull the trigger pronto and get right to the question.

Launched in mid-June 2017, the 2017 Honda Civic Type R is the first Honda-brand Type R product ever sold in the United States. And after generations of Honda enthusiasts tolerated relatively unimpressive horsepower totals from high-revving four-cylinder engines, Honda didn’t mess around with the latest, turbocharged Civic Type R.

306 horsepower at 6,500 rpm. 295 lb-ft of torque at 2,500 rpm.

Yet before the Civic Type R was even on sale in the United States, we learned that the 10th-generation 2018 Honda Accord would kill the V6 and replace it with, you guessed it, the Civic Type R’s 2.0-liter turbocharged four-cylinder. Incidentally, only a few days after that, we learned that the optional V6 in the Accord’s long-time rival, the new-for-2018 Toyota Camry, would generate 301 horsepower.

Win for Honda? Not so much, as Honda last week revealed a 2018 Accord 2.0T with 252 horsepower and 273 lb-ft of torque.

Huh? What? Why?

It won’t have escaped your attention that Honda hauled the wraps off its 10th-generation Accord on Friday. Some good things were added: trunk space, a ten-speed automatic, and turbocharged engines. However, as Soiricho gives, Soiricho also taketh away: the V6 disappeared, as did the coupe.

The move wasn’t surprising, as coupes (and non-crossovers in general) are currently enjoying the popularity of fish-flavored toothpaste. With their numbers dwindling, what car currently on sale today would you like to see as a coupe?

This is not a review. The 2018 Honda Odyssey Touring will be reviewed, by me, at some point in the near future.

But this part couldn’t wait. This is breaking news. This is an alert. This deserves a chyron.

The 2018 Honda Odyssey Touring’s 10-speed automatic transmission does not suck.

We had not yet seen the 2017 Honda Civic Type R.

We did not yet know at what lofty level the 2017 Honda Civic Type R would be priced.

We didn’t know precisely when we’d have an opportunity to purchase a 2017 Honda Civic Type R. We didn’t know how powerful it would be, whether there’d be a CVT option, if the Civic Si would be powerful enough to decrease Type R demand, or how many aero-aiding elements the Civic Type R would be wearing when it came off the boat from the UK.

But we were told Honda thought it could sell 2,000 Civic Type Rs per month. Which is impossible.

Last month, I brought to you a Question of the Day about resurrection; saving something from an untimely death. Naturally, we were talking about car brands — specifically, which dead brand you’d select to bring back to life in a modern world, with a modern lineup.

In the well-established TTAC interest of balance, fairness, and equality in all things, now we ask the opposite question: Which car brand deserved its death?