#HoldenCommodore

It will not have escaped your notice that The General has deep-sixed the Holden brand in Australia. To the gearhead Aussies within your author’s circle of friends, this amounts to a treasonous action, especially since Holden is as much part of the Oz fabric as kangaroos and Crocodile Dundee. I’m sure it all makes business sense; matters of the heart are rarely cheap on the wallet.

The binning of a brand usually means one thing: deals. This is situation is no different, so let’s see what equipment one finds in a base model Commodore.

Maybe the dingo ate your industry? No, that cruel joke doesn’t hold a grain of truth — Australia’s domestic auto industry simply fell victim to the harsh realities of economics and globalization.

No longer a captive market, no longer a country with steep walls built of tariffs, the land Down Under found it could no longer sustain its own vehicle manufacturing presence. Because of this, today marks the end of it all. Workers will leave the Holden assembly plant in Elizabeth, South Australia, closing the door on the GM subsidiary’s 69-year Aussie car-building history.

It seems the final vehicle to leave the plant was fittingly badass.

Unless your local police force harbors a crop of non-conformists, it’s easy to believe rear-drive Chevrolet sedans bowed out in the 1990s.

Of course, that’s not true. General Motor’s Australian Holden division saw fit to continue sending a limited number of rebadged Commodore sedans our way, long after the Impala and Caprice faded into the history books. Gussied up with a few tell-tale styling cues, the Commodore easily morphed into the performance-oriented Chevrolet SS and fleet-only Caprice PPV. Both models sell in limited numbers on this side of the Pacific, but not for long.

With Holden poised to pull the plug on Australian manufacturing later this year, the old-school Commodore has only months left to live. That means the exotic, badge-engineered American brothers will cease to exist after the 2017 model year.

A Belgian named Guido is looking to save the Commodore and part of the Australian auto manufacturing industry from its ultimate demise.

That, and Pak, not Paki, is probably the more correct term, flying vs. driving, austerity pain for Porsche employees, you should thank a trucker and more … after the break!

You might be thinking that in a fit of absent-mindedness, I’ve mistakenly put a photo of a Opel Insignia or Buick Regal as the main image – and technically, you’re right. But the car above, though it’s difficult to see, is actually wearing a Holden badge.

Holden will retain the Commodore nameplate for its next-generation large sedan, even though the new “Commodore” will bear no resemblance to the large, rear-drive car currently sold in Australia.

This week’s AMA comes courtesy of reader APaGttH, who has a Pontiac G8 GT that has been converted into a Holden Commodore replica. Read on below to hear the story.

Luke Vandezande, Managing Editor of AutoGuide.com, submits his review of the Holden Ute.

What if I told you that there’s a parallel universe where Europeans love muscle cars, have their own country music artists and care less for political correctness than Howard Stern in his heyday. Welcome to Australia.

The next Holden Commodore will come from GM’s European product portfolio, but it won’t carry the Commodore name either.

Come 2017, Holden will cease producing cars in Australia, ending a decades long lineage of big, rear-drive, V8 powered sedans. But their high-performance HSV division is expected to survive the transition, albeit in a very different form.

Holden may be losing the Commodore, but the brand will gain three new “premium” offerings, suggesting a possible direction for its famed HSV performance shop.

Just as TTAC predicted in earlier editorials, Holden will be receiving vehicles imported from China as part of its future product plan – the vehicle slated to be imported from China is no less than the next generation Commodore.

With the demise of Holden’s manufacturing and R&D facilities complete by 2017, General Motors is reportedly looking to kill off the Holden brand and switch over to Chevrolet instead.

“ I believe 2013 will be a year that Australia decides whether it wants to have an auto industry or not,”

-Mike Devereux, Holden’s former Managing Director, in November, 2012

Those ominous words spoken by Mike Devereux last year have taken on an almost eerie significance in light of yesterday’s events. After more than a half century of building cars in Australia, Holden will now become a “national sales company”, ostensibly selling rebadged global General Motors products, manufactured in places like Korea and Thailand.

But veiled remarks about the Australian auto industry aren’t the only words uttered by Devereux that caused us to take notice. At the launch of the latest VF Commodore, Devereux made a vague statement about the Commodore’s future, implying that it would be built on a global platform at the Adelaide factory. While the latter is no longer possible, there’s still hope that the Commodore could live a GM architecture. The only question is, which one?

Holden informed the Australian federal and state level governments that it will cease car production in Australia by 2017, citing a “perfect storm” of unfavorable exchange rates, high production costs and a small but competitive car market that has seen sales of traditional Australian-made rear-drive sedans and Utes plummet in recent years. An estimated 3000 workers are said to be directly affected by the closure of Holden’s manufacturing facilities.