Launch Report: Toyota HiLux and Fortuner

An extravagant ceremony at Bangkok’s Impact Arena has seen the launch of Toyota’s new Hilux and Fortuner – key models in its developing market portfolio. The pair are products with big, tough reputations, and importantly, the profit-generating ability to match.

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Toyotas, The Taliban And Maple Leaf Tattoos: An Unusual Tribute To The Toyota Hilux

From conflict-torn Afghanistan [via Newsweek] comes this strange tale of Taliban tribute to the “the vehicular equivalent of the AK-47”: the Toyota Hilux (more famous among Western car nuts for its infamous Top Gear adventures).

As the war in Afghanistan escalated several years ago, counterinsurgency expert David Kilcullen, a member of the team that designed the Iraq surge for Gen. David Petraeus, began to notice a new tattoo on some insurgent Afghan fighters. It wasn’t a Taliban tattoo. It wasn’t even Afghan. It was a Canadian maple leaf.

When a perplexed Kilcullen began to investigate, he says, he discovered that the incongruous flags were linked to what he says is one of the most important, and unnoticed, weapons of guerrilla war in Afghanistan and across the world: the lightweight, virtually indestructible Toyota Hilux truck.

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Curbside Classic: 1975 Toyota Hilux Pickup

After a deep immersion in cheap, plastic (un)fantastic Toyota electronic gas pedal assemblies, we need to swing the friction arm pendulum way far the other direction; right into a cast iron Hilux pickup. The only electronics in these would be a handful of transistors in the radio, if it even had one. If there had to be a vehicle to keep running indefinitely, I couldn’t think of a better choice. And I’m obviously not the only one: there are dozens of these on the roads hereabouts, being used daily by thrifty gardeners, carpenters, handy-men, and just homeowners wanting a weekend dump-run truck. There’s no question in my mind; if I wasn’t so tall and didn’t like a big bed, I’d be driving one of these instead of my old F-100.

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  • Malcolm It's not that commenters attack Tesla, musk has brought it on the company. The delivery of the first semi was half loaded in 70 degree weather hauling potato chips for frito lay. No company underutilizes their loads like this. Musk shouted at the world "look at us". Freightliners e-cascads has been delivering loads for 6-8 months before Tesla delivered one semi. What commenters are asking "What's the actual usable range when in say Leadville when its blowing snow and -20F outside with a full trailer?
  • Funky D I despise Google for a whole host of reasons. So why on earth would I willing spend a large amount of $ on a car that will force Google spyware on me.The only connectivity to the world I will put up with is through my phone, which at least gives me the option of turning it off or disconnecting it from the car should I choose to.No CarPlay, no sale.
  • William I think it's important to understand the factors that made GM as big as it once was and would like to be today. Let's roll back to 1965, or even before that. GM was the biggest of the Big Three. It's main competition was Ford and Chrysler, as well as it's own 5 brands competing with themselves. The import competition was all but non existent. Volkswagen was the most popular imported cars at the time. So GM had its successful 5 brands, and very little competition compared to today's market. GM was big, huge in fact. It was diversified into many other lines of business, from trains to information data processing (EDS). Again GM was huge. But being huge didn't make it better. There are many examples of GM not building the best cars they could, it's no surprise that they were building cars to maximize their profits, not to be the best built cars on the road, the closest brand to achieve that status was Cadillac. Anyone who owned a Cadillac knew it could have been a much higher level of quality than it was. It had a higher level of engineering and design features compared to it's competition. But as my Godfather used to say "how good is good?" Being as good as your competitors, isn't being as good as you could be. So, today GM does not hold 50% of the automotive market as it once did, and because of a multitude of reasons it never will again. No matter how much it improves it's quality, market value and dealer network, based on competition alone it can't have a 50% market share again. It has only 3 of its original 5 brands, and there are too many strong competitors taking pieces of the market share. So that says it's playing in a different game, therfore there's a whole new normal to use as a baseline than before. GM has to continue downsizing to fit into today's market. It can still be big, but in a different game and scale. The new normal will never be the same scale it once was as compared to the now "worlds" automotive industry. Just like how the US railroad industry had to reinvent its self to meet the changing transportation industry, and IBM has had to reinvent its self to play in the ever changing Information Technology industry it finds it's self in. IBM was once the industry leader, now it has to scale it's self down to remain in the industry it created. GM is in the same place that the railroads, IBM and other big companies like AT&T and Standard Oil have found themselves in. It seems like being the industry leader is always followed by having to reinvent it's self to just remain viable. It's part of the business cycle. GM, it's time you accept your fate, not dead, but not huge either.
  • Tassos The Euro spec Taurus is the US spec Ford FUSION.Very few buyers care to see it here. FOrd has stopped making the Fusion long agoWake us when you have some interesting news to report.
  • Marvin Im a current owner of a 2012 Golf R 2 Door with 5 grand on the odometer . Fun car to drive ! It's my summer cruiser. 2006 GLI with 33,000 . The R can be money pit if service by the dealership. For both cars I deal with Foreign car specialist , non union shop but they know their stuff !!! From what I gather the newer R's 22,23' too many electronic controls on the screen, plus the 12 is the last of the of the trouble free ones and fun to drive no on screen electronics Maze !