Volkswagen CEO Herbert Diess has explained that the automaker would very much like to get back in to the United States’ good graces now that it has cut ties with Russia. With the future of Europe looking shaky, VW is hoping to maintain its position as the best-selling brand in China and start making inroads in America after burning a few bridges there.
Despite the Dieselgate scandal being seven years in the rearview mirror, the automaker is still coping with the resulting financial penalties and the resulting decision to scale back its U.S. aspirations a tad until its electric models hit the road. But the company has always had an issue understanding what American drivers wanted, resulting in boom and bust phases for the company until it manages to solve the puzzle. The most common issue was an inability to adhere to ever-changing emissions standards. But there are also periods where the manufacturer was snubbed for offering subpar electrical equipment or simply having a lineup that was out of sync with American tastes. But Volkswagen has historically enjoyed a resurgence after making the necessary changes and Diess is hoping for another comeback.
Volkswagen Group will be moving some of its European production out of the continent and into facilities located in China and the United States, citing the war in Ukraine as the largest contributing factor. Though if you’ve been following the company, it had already signaled a desire to raise its capacity in China ever since the region shifted into becoming its largest market.
In fact, Chief Executive Herbert Diess said during Tuesday’s press call that China will be taking precedence as the automaker reorganizes its manufacturing.
Volkswagen CEO Herbert Diess has been facing off with the company’s German workforce for weeks over the changing nature of the business. VW vowed to transition itself toward an all-electric lineup following the 2015 diesel emissions scandal. But the necessary steps to get there haven’t been universally appreciated.
The general assumption has always been that electric vehicles would result in massive layoffs across the industry by nature of their needing fewer parts than internal combustion vehicles. But Volkswagen seems worried that it’s falling behind smaller rivals and needs to take decisive action to make sure it’s not outdone by firms operating in the United States and China. The proposed solution is an industrial overhaul designed to fast-track VW’s electrification goals. Unfortunately, German labor unions are convinced that this plan would incorporate massive layoffs and have become disinclined to offer their support. The issue worsened in September when Diess told the supervisory board that a slower-than-desired transition to EVs could result in 30,000 fewer jobs.
Like the rest of the world, the automotive industry is currently living in two distinct realities. Labor unions and part suppliers have been sounding the alarm that electric vehicles will require far fewer hands to manufacture and will ultimately lead to their demise. But battery firms, establishment politicians, and most automakers have claimed that transitioning to EVs is entirely necessary and will result in there being a surge of high-paying jobs to replace those lost.
Then there are claims you can’t quite wrap your head around, like the one Volkswagen CEO Herbert Diess reportedly made to the supervisory board in September. The Diess Man asserted that VW would lose 30,000 jobs if it transitioned too slowly to electrics, framing the situation around Tesla arriving in Germany and fresh competition from Chinese manufacturers. While it’s certainly possible that VW could take a hit as its rivals move on Europe, the premise that it’s going to cost the business jobs is sort of bewildering when just about every analyst agrees that electrification will result in a leaner workforce across the board.
Volkswagen Group CEO Herbert Diess was bashing hydrogen-powered vehicles on Twitter this week in an attempt to convince those vying for Germany’s chancellorship not to embrace the technology. With Angela Merkel stating that she’ll not seek a fifth term, the country is open for new leadership and VW wouldn’t want them to take a liking to hydrogen power when it has placed all of its eggs into the electric vehicle basket.
“The hydrogen car has been proven NOT to be the climate solution,” Diess wrote on Twitter in German. “In transportation, electrification has prevailed. Sham debates are a waste of time. Please listen to the science!”
As the U.S. election devolves into deciding which political party committed the most fraud, Volkswagen CEO Herbert Diess said a victory by Democrat Joe Biden would be the ideal outcome for any German automakers seeking to mass-produce electric cars. Hardly surprising, considering the Biden-Harris campaign website says it would regulate the dickens out of fossil fuels, moving aggressively toward alternative energy sources and electrification while pressing other nations to do the same.
“A Democratic program probably would be more aligned with our worldwide strategy, which is really to fight climate change, to become electric,” the CEO told Bloomberg on Thursday.
More evidence has surfaced that Volkswagen Group may be on the cusp of relieving itself of some of its less-profitable subsidiaries. Following news of a November board meeting that would help decide the fate of numerous ultra-premium brands, rumor has it that VW is currently working out ways to give Lamborghini more autonomy and open the door for supply deals that could foreshadow it being listed on the stock market.
Additionally, the automaker’s supervisory board has already reportedly met to discuss the future of Bentley, Bugatti, Lamborghini, and its Ducati motorcycle arm. Discussions were said to include how to electrify the more sporting nameplates via industrial partnerships and procuring investment dollars. Some of these deals are already in the early stages, according to Reuters, with a possible IPO for the Italian supercar brand alleged to be moving forward at the time of this writing.
A report last week in a German publication stated that Volkswagen Group was looking for someone new to take charge of its namesake brand. The new blood would come in the form of Porsche CEO Oliver Blume, sources said.
We’re now hearing there’s an “extraordinary” supervisory board meeting being held at VW today, and that the result could be current brand chief Herbert Diess being bounced from his role.
Volkswagen Group is moving Porsche CEO Oliver Blume over to the core brand, necessitating a broader employment shift within the company to ensure other nameplates aren’t left without leadership. German outlet Auto Motor und Sport indicated earlier in the week that a management shakeup was afoot that would see Blume take over the VW brand in order for group head Herbert Diess to focus on managing the bigger picture.
Blume is rumored to have been tapped to help the company address rampant issues with its upcoming electric vehicles. If you’ll recall, VW has struggled with software issues and production holdups for some time. Last we checked, VW’s plan was to launch the ID.3 with less-than-ideal computer code that it intends to fix later.
Sounds like a bad one.
Volkswagen CEO Herbert Diess knows the viral headwinds facing his company won’t ease in a few weeks, nor will the need to curtail production in the face of rampant coronavirus infections.
Following a week that saw the auto giant idle production in Europe and the United States, Diess said the temporary plant shutdowns are just the beginning. His words no doubt echo the thoughts of most, if not all, Western auto execs.
Nokia isn’t having a good day, what with Volkswagen CEO Herbert Diess likening it to an Edsel or Tucker. The VW chief contrasted the phone maker with sales leader Apple when discussing his company’s future, claiming VW will need to move much faster if it’s to stay at the front of the pack.
To further this goal, some things will need to move to the back burner.
Volkswagen CEO Herbert Diess shot down rumors of a potential investment in electric car maker Tesla on Thursday, shortly after a German magazine claimed the VW boss was hot for the idea.
Manager Magazin, whose English translation is unknown, reported that the American automaker’s battery and software prowess had Diess thinking of a share buy, with an unnamed VW manager claiming the CEO “would go in right away if he could.”
On Tuesday, Volkswagen announced its plan to assemble 600,000 electric vehicles utilizing the brand’s MEB platform at two plants in China. The facilities, said to be located in the cities of Anting and Foshan, will help bolster EV volume after the completion of VW’s Zwickau plant in Germany — which the company previously claimed would manufacture 330,000 cars annually.
While that facility is nearing completion and supposed to be up and running before 2020, there’s no firm timeline in place for China. But that’s the least of the issues Volkswagen must solve in order to make this dream a reality.
Volkswagen Group intends to fire a group of employees implicated in the diesel emissions fraud scandal. German prosecutors in Brunswick have identified an inner circle of 39 “suspicious engineers” it believes contributed directly to the emissions cheating. It’s expected that VW will carry out these terminations as quickly as possible, with additional waves of firings to follow.
According to Handelsblatt, Volkswagen made the decision to cleanse its ranks after being granted access to the prosecution’s investigation files in July. The automaker followed up with a series of employee “interviews” and a month-long review process. VW has already announced the dismissal of six high-ranking employees, with former development head Heinz-Jakob Neußer (Neusser) being the most noteworthy.
Unsealed documents from a German prosecutor’s office shed light on current Volkswagen CEO Herbert Diess’ knowledge of the costly diesel emissions scandal. Back in late July, 2015, Diess, having just taken the helm of the VW brand after arriving from BMW, sat in on a fateful meeting, German magazine Der Spiegel reports.
It seems that, for the executives at that table, the key to avoiding prosecution depends on how dumb they can claim to be.
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