Formula One Swaps Out 'Grid Girls' for 'Grid Kids'
Late last month, Formula One announced it would no longer be using the professionally employed models colloquially known as grid girls, starting with the 2018 season. The rationale, according to managing director of commercial operations Sean Bratches, was that times had changed.
“While the practice of employing grid girls has been a staple of Formula 1 Grands Prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms,” Bratches explained in a release. “We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world.”
The decision was mocked as a prudish response to PC culture by some, while others praised it as a major victory against the objectification of women. Regardless, the women won’t be coming back in March. However, there will be a replacement. In a recent announcement, F1 said it will replace its grid girls with “Grid Kids.”