#GoodwillWarranties

Long-time readers of TTAC know I am always willing to criticize Porsche in general, and PCNA in particular, for their oft-spectacular indifference towards their own customer base. For much of the previous decade, the company vacillated between denying fundamental problems with their M96/M97 engines and blaming those problems on the customers. When a reckoning finally came, it involved the United States legal system. I stopped buying Porsches more than a decade ago and have rarely felt tempted by the brand since.

With that said, it’s obvious the firm learned from its previous misadventures in consumer relations. The latest generation of flat-six engine, though not perfect, appears far less failure-prone than its predecessor. I’m hearing good things about the quality of recent-build Macans and Cayennes. Finally, there is this: Porsche has just announced a warranty extension to 120,000-miles on their 991.1 GT3 models. This program will go a long way towards holding up the resale value of these occasionally fragile automobiles.

Naturally, Porsche’s absolute mastery of PR has ensured that this warranty extension received nothing but positive press. Compare that to the infamous Honda “glass transmission” goodwill campaign that often saw cars with 90,000-miles on the odometer receive free transmissions nearly a decade after leaving the assembly line. It was often treated by autowriters as an example of Honda’s post-millennium fallibility, rather than as an example of monstrously expensive devotion to customer satisfaction.

We should commend both companies for their sensible and ethical approach to known defects in their automobiles. Which leads to the question: What other candidates are there out there for a program like this?