#GmcSierra

GMC unveiled the 2019 GMC Sierra amid great pomp and circumstance on March 1st. Much of the buzz surrounding the new truck focused on new features like a multi-function tailgate and comprehensive towing suite. One of the new features, CarbonPro, is the industry’s first carbon fiber pickup box. Duncan Aldred, GMC’s Global Vice President, went as far as saying, “In 116 years of making GMC pickup trucks, our industry-first carbon fiber box is the toughest and most durable pickup box we have ever made.”

While we have little reason to question that statement, it gives the impression that this pickup box is made out of supercars and iPhone cases. In reality, it’s chopped up carbon fiber in a nylon plastic resin. After talking to GMC and the supplier that builds the CarbonPro box, we’ve this product does indeed have some important advancements. At the same time, it is also shares some similarities with the pickup boxes found on the Toyota Tacoma and Honda Ridgeline.

On a snowy Thursday in Detroit, GMC unveiled the newest, and arguably most important, product in its portfolio. The 2019 GMC Sierra was designed and engineered to lead the charge to take back control of Truck Mountain. In an attempt to redefine the luxury truck segment, GMC is introducing a truck that’s all-new from the ground up.

The next-generation pickup also boasts a number of segment-exclusive features, including a tailgate that can open in six different positions, and a bed made out of Blue Oval tears.

As we told you earlier this afternoon, two of the Detroit Three automakers posted significant year-over-year U.S. sales decreases last month. Ford Motor Company and General Motors both saw American sales volume sink by 6.9 percent. While passenger cars both low-end and premium can usually take the blame for any sales decrease, general wisdom says buyers will gravitate in equal numbers towards SUVs, crossovers, and trucks, cancelling out most, if not all, of the sales exodus.

This isn’t always true. In February’s case, Ford can lay some of the blame at the foot of its best-selling crossover, while GM can finger its full-size truck lineup. Ford Escape sales sank 23.9 percent in February, year over year — a loss making up roughly three-quarters of Ford’s missing vehicles. As customers await new versions of the Chevrolet Silverado and GMC Sierra, the aged models brought in fewer buyers than the same month in 2017 — 16.3 and 25.3 percent less, respectively. Like Ford, that’s roughly three-quarters of GM’s missing February volume.

A 15 percent year-over-year decline at the Ram brand — itself awaiting a new half-ton — brings home the importance of pickups in 2018.

With the 2019 Chevrolet Silverado having been unveiled at the North American International Auto Show earlier this year, the GMC Sierra is unlikely to give us many surprises in terms of hardware when it shows up in March. But, as it’s also being fully redesigned for 2019, the Sierra won’t look the same as previous incarnations and still has to differentiate itself from its Chevy sibling.

Based upon the shadowy teaser image, now a common practice within the industry, the recipe for telling the two apart will remain largely unchanged. While the new Silverado adopted even smaller headlamps than the outgoing model, the Sierra will persist with fresh versions of the large C-shaped units. Unlike Chevy’s split grille, the GMC is likely to have singular “chrome” reaching beyond the top of the headlights. The Sierra is assured to have unique taillights and wheels as well.

We’ve shown you the spy photos already, but your first glimpse of the real thing is now less than a month away. The wraps come off the next-generation GMC Sierra in Detroit on March 1st, Automotive News has learned, providing us with yet another new truck in a year that, so far, has brought little else.

Both the 2019 Sierra and luxo-barge Sierra Denali will appear in the Motor City next month, complimenting the next-gen Chevrolet Silverado that debuted last month. While the GMC is expected to gain the full complement of powertrain hand-me-downs, its styling will head in a different direction.

General Motors earned kudos from the TTAC crew by announcing a diesel inline-six for its redesigned 2019 Chevrolet Silverado 1500, as well as for efforts to shave hundreds of pounds from the body and adopt a more slab-sided look. The front end met with resistance from this author, however, and still does.

Bold, unconventional, and above all else, tall, the Silverado’s polarizing visage will surely add fuel to arguments between brand loyalists for years to come. But what about the Silverado’s equally revamped sibling, the GMC Sierra?

Here it is. Our money’s on this one winning the beauty contest.

When thinking of a four-door pickup dating from before the current century, one envisions work crews heading to a construction or logging site. Now, these vehicles ferry mom, dad, Caden, and Brayden to Lowes.

The transformation of the pickup from utilitarian hauler to plush, well-appointed family ferry has done wonders for truck sales in North America, with automakers giving thanks for the high-margin boost to their bottom line. However, keeping up with changing preferences isn’t always easy.

General Motors knows that, in order to keep up with its rivals, it needs to build many more crew cab versions of its next-generation Chevrolet Silverado and GMC Sierra.

General Motors is spending billions to upgrade certain factories, prepping them to build the next-generation Silverado and Sierra. As part of a four-year contract agreed to in September 2016, $310 million was invested in Oshawa’s so-called consolidated line so that it could handle truck production.

Now, Automotive News is reporting that while the Canadian plant may indeed be building trucks, it won’t be the snazzy new ones set to hit dealer lots for the 2019 model year. Instead, Oshawa will simply paint and perform final assembly of the outgoing 2018 trucks.

Just like Ram’s revamped 1500, there’s an all-new Chevrolet Silverado 1500 and GMC Sierra pickup lying in wait for the 2019 model year. And, also like the Ram, General Motors plans to keep an old version of its full-size truck kicking around for buyers not interested in something new.

The news comes by way of GM’s Vehicle Identification Number (VIN) decoder document, recently submitted for 2019 model year vehicles. In the GM truck stable, it isn’t just the Silverado line that’s getting a new addition. GMC wants some of the same old-truck action Chevy’s having.

Yesterday, Steph Willems reported on a dealer in the northern province of Minnesota that’s offering a dreamy Seventies stripe package for newer Chevrolet Silverado pickups. The package includes the mandatory stripes, vintage tailgate lettering, and “Cheyenne Super 10” badging. The internet is most pleased with the offering.

I was mostly underwhelmed, and felt the need to share with you a real dream pickup from the Seventies. He’s a special luxury Sierra, but you can call him Gentleman Jim.

General Motors, the company that ran a campaign criticizing Ford for moving away from steel on its F-Series, is expected to implement carbon fiber in the beds of large pickup trucks within two years. Hopefully, the wait gives consumers time to forget some rather negative ads that bemoaned the use of aluminum for its high repair costs and chance of deformation in an impact.

Carbon fiber is ridiculously strong and should hold up in any side-by-side impact test against aluminum. That is, until you start considering price. Carbon fiber costs substantially more to manufacture, form, and fix than either steel or aluminum. That’s probably why GM plans to limit its usage to only highest trim levels, at least until it can figure out a way to keep production costs down.

So diverse are the trim levels available in a modern pickup truck, it wouldn’t be shocking to see automakers begin offering a “Scotsman” edition, complete with three-on-the-tree shifter, for buyers accustomed to eating beans out of a can. On the other end of the ladder, surely “Limited,” “Platinum,” and “Tungsten” fall short in the luxury trappings offered within their leather-trimmed cabins. Buyers clearly need a wood-panelled humidor for their stogies.

Suffice it to say that automakers are making the purchase of a pickup truck more appealing than ever, and in October, buyers did their duty. October 2017 was a boffo month for light truck sales, with every full-size truck line recording rising year-over-year sales in the United States. Unfortunately, but not all that unfortunately (according to accountants, anyway), buyers offered a raised middle finger to mid-size pickups sold by those same automakers.

As Fiat Chrysler’s Ram division enjoys wearing the full-size pickup fuel economy crown with its now-legal-again 1500 EcoDiesel, and as Ford throws turbo V6s and 10-speed automatics at everything, what’s General Motors supposed to do to greenwash its truck fleet?

Easy. Simply offer customers in all 50 states a rare option previously available only in California.

America’s auto industry is expected to report today its seventh consecutive month of decline, a drop of at least 5 percent based on forecasts and some sharp declines from three of the largest manufacturers: GM, Ford, and FCA.

Incidentally, GM, Ford, and FCA are America’s three biggest sellers of pickup trucks, and for the most part, pickup trucks are allowing a degree of buoyancy at the Detroit Three despite plunging passenger car sales. But after pickup truck sales rose 4 percent through the first-half of 2017, pickup truck sales declined in July 2017. Slightly. Somewhat.

And it was mostly General Motors’ fault.

And did you know desire’s a terrible thing
The worst that I can find
And did you know desire’s a terrible thing
But I rely on mine

“Can’t Be Sure” was The Sundays’ brilliant 1989 debut, introducing all of us to the lovely Harriet Wheeler and her ability to sing the most heartbreaking lyrics possible in the voice of a spoiled British child. I took the above stanza to heart the minute I heard it, because it took something that had long animated me and put it into a few simple words. It’s no wonder that the Zen philosophers preach a detachment from desire, because it drives our worst and most selfish behaviors. Virtually every regrettable or repugnant episode in my life has begun with me looking at something (or, more often, someone) and pronouncing, like Henderson The Rain King, “I WANT!”

Yes, desire is a terrible thing — but I rely on mine, as I’ve recently been reminded. You see, I need a full-size pickup. But need is in no way synonymous with desire, so I’m absolutely stuck in the mud trying to figure out what I should do next.