#GlobalBrands

Buick is all about China, where the brand claims more than 5 percent market share.

Buick’s achievements in the United States, once storied, are now not nearly so impressive. Buick’s market share in America today is half what it was in 2002, after volume declined in eight of 14 years, tumbling from more than 430,000 sales 14 years ago to 223,055 last year.

This is part of the Buick story we told you yesterday. In touting record global sales as one of the planet’s fastest-growing volume brands, Buick’s General Motors parent company also made clear that the brand is achieving rapidly increased rates of sales because of the Chinese market, even though U.S. sales are declining, albeit marginally.

Following our managing editor’s press of the publish button, we almost immediately heard from Buick.

General Motors today fêted Buick as the planet’s fastest-growing volume automaker. Ignored in GM’s press release was the Buick brand’s declining volume in Buick’s home market.

As if we needed more evidence that North America is an increasingly unimportant component of Buick’s future plans — Buick is discontinuing the Verano, its most popular car model in the U.S. and the most popular Buick overall in Canada — GM revealed that Buick added more Chinese sales between January and June than the whole U.S. Buick division managed in toto.

Aside from giving away FCVs at environmental media award celebrations, Toyota is Interbrand’s most valuable automotive brand on its Best Global Brands list, moving from No. 10 to No. 8 overall in 2014.

The all new, next generation Ford Mustang will have its world premiere next Thursday, Dec. 5, 2013. Reflecting the fact that for the first time Ford will be selling the Mustang globally, including in right hand drive format, the car will be simultaneously debuted in six cities around the world, on four different continents. For the North American market, Ford will get top billing that day on the ABC television network’s popular “Good Morning America” show, broadcasting from New York City, at the same time that the new Mustang will be revealed at events in: Los Angeles, California; Sydney, Australia; Shanghai, China; Barcelona, Spain, and near Ford’s world headquarters in Dearborn, Michigan.