#GlobalAutoSales

Coronavirus outbreaks are shrinking sales expectations around the globe, but it’s Asia that has the most to lose. We’ve already seen rolling reports of the Chinese market’s virus-related decline — an affliction that’s spilling over into neighboring regions as more people fall ill and others stay home to avoid contagion. Employees, parts, and customers are all in short supply.

Goldman Sachs now predicts global sales will decline 3.5 percent in 2020. It’s a considerably more foreboding estimate than the 0.3-percent contraction predicted just last month, and the decline is presumed to hit Japan the hardest — after China, of course.

The growing spectre of coronavirus, an illness currently knocking on every country’s door (and waltzing past the threshold of many), has led Moody’s Investor Service to take an axe to global car sales projections.

On Wednesday the firm erased earlier predictions of a mild cool-off in 2020, replacing it with a steeper volume loss. Given recent reports of automakers scrambling to circumvent supply chain disruptions, idling plants, and a near-total drop in new vehicle sales in China, the prediction has legs.

Focusing primarily on the U.S. market sometimes leads to a skewed view of what the average global consumer demands in their driveway, but not always. Broader trends don’t respect geographical boundaries; interest in light trucks doesn’t stop at the border.

As American buyers increasingly demand more additions to their high-riding vehicle buffet, the same call can be heard in other markets. And, just as Americans took home more electric vehicles (thanks, Tesla) in 2018, the segment recorded significant growth in places you’ve never visited.

However, the world still loves the Ford F-150. No change there.

Let’s take a global peek at last year’s buying decisions.

Last week, we looked at how the world’s largest automotive markets are coping. If you’re interested in an abridged version, they could all be doing better. We also noted that China was getting around to summarizing its summer sales data. Well, that ship has since come in, and it was full of corpses. The country has endured three straight months of falling car sales after years of consistent growth.

As the world’s largest automotive market, China impacts just about every other industrialized nation on the planet. Unfortunately, the China Association of Automobile Manufacturers (CAAM) reported that influence helped the market share of U.S. brands fall to 10.7 percent in the first eight months of 2018 versus 12.2 percent just one year earlier. The association’s assistant secretary general, Xu Haidong, said this decline could be attributed to American firms inability to refresh their lineups in a timely manner and definitely had nothing to do with the trade war, anti-American sentiments, or the boycotting of U.S. brands by Chinese consumers.