#Ghosn

It looks like Carlos Ghosn is tired of talking about the inaction of the Japanese government with regards to the killer yen. He told his people to start packing. The Nikkei [sub] reports today that Nissan will stop making in Japan newly developed cars for export from Japan. New cars will be produced at overseas plants.

“Under current foreign exchange rates, there can be no shipments from Japan of totally new projects,” Nissan’s COO Toshiyuki Shiga said. According to the report, anything with a new chassis that is intended for foreign markets will begin its life in those foreign markets. Says The Nikkei:

For quite some time, Carlos Ghosn had been the booh-leader against the strong Japanese yen. At the sidelines of the Tokyo Motor Show, he launched into his so far strongest worded tirade against the “abnormal” yen. He told the Japanese government to learn from the Swiss, and to basically peg the yen to another currency.

“Car makers are huge users of cash – we use cash because we are big employers, big investors and because we have huge supply chain systems. So the working capital is necessary to make the company work. And if all of a sudden the banks stop lending or are frozen, you have a serious problem. A very serious, immediate problem.”

Nissan/Renault CEO Carlos Ghosn at the Japan Society, New York City, November 17, 2011

Both Akio Toyoda and Carlos Ghosn are in the U.S. and what are they doing here? They complain loudly about the high yen. Akio Toyoda uses an interesting reasoning. It may make Americans wish for an even higher yen. Toyota may shift a “significant” amount of production to the U.S., if the yen stays high, and if demand in Japan will fail to consume Toyota’s vast capacity there. If the majority of Toyota’s output is shipped overseas, then factories will follow.

“If demand in Japan recovers, we will continue and work to maintain production of 3 million units” in Japan, Akio Toyoda said to Bloomberg. “If most of it becomes exports, shifting a significant amount of production to the U.S. may be considered.”

Industry leaders, usually known for their unfatiguing optimism, are more and more taking a cautious stance. GM’s CEO Dan Akerson predicts flat industrywide U.S. auto sales in 2012, while his colleague Carlos Ghosn, chief of Renault and Nissan, has feelings of “very great uncertainty” when he looks toward 2012.

In a press conference that is about to begin in a few minutes in Curitiba, Brazil, (see picture above), Nissan’s CEO Carlos Ghosn is expected to announce the expansion of an existing Renault plant, and the building of a new Nissan factory. And possibly even bigger news.

If anyone again mentions that the Japanese manipulate their currency to get an unfair advantage in international markets, then I will strangle him. Or make him pay my Tokyo restaurant, taxi, and even subway bills in converted dollars. Strangling would be the more humane punishment.

Nissan CEO Carlos Ghosn has an even more painful option in store: He’ll leave the island. “If the Japanese government wants to really safeguard and develop employment, then something has to be done,” Ghosn told Reuters editors Paul Ingrassia and Kevin Krolicki in an interview in New York.

At a press conference in Beijing’s tallest building, Nissan’s CEO Carlos Ghosn announced today that the Nissan-Dongfeng joint venture will build an EV in China, and that it will be ready by 2015. No, it will not be the Nissan Leaf. It will be a plug-in that will sail under Nissan-Dongfeng’s “Chinese” brand, Venucia. Said Ghosn:

„When will it discharge?“ asked a reporter on Monday at Nissan. I ducked under my desk. “In one or two years,” answered Nissan CEO Carlos Ghosn. I broke cover when I realized that they were talking about the Leaf powering the house.

Carlos Ghosn had reason to be beaming and relaxed last night in Tokyo. Last night, he said “Well, we are going to show you the numbers tomorrow, and they will be significantly higher than in 2010.” Today, Ghosn did not disappoint.

The Chinese quest to own a large Chinese automaker with global reach fell on sympathetic ears with someone who should be scared of the yellow peril: Carlos Ghosn. After all,Ghosn is in charge of two automakers. Nissan is the largest Japanese brand in China. Renault is trying to get traction in China. At the Thomson Reuters Newsmaker event in Tokyo today, Ghosn said he does not only expect one or two large Chinese automakers to emerge on the global market, he also understands why.

First, Ghosn had interesting news for those who think there is no money to be made in China:

Nearly two months ago, American senators complained that China is continuing its “long history of breaking international trade rules” and that there is a “trade barrier that is designed to prevent U.S. automakers from accessing the Chinese market” for electric vehicles.

As Ed Niedermeyer said it back when, there were no new rules. There still aren’t any. If there is one man who should be up to date on rules on electric vehicles around the world and especially in China, then it’s Carlos Ghosn. After all, he did bet the future of two companies, Renault and Nissan on the future of the EV. Also, Nissan is the largest Japanese brand in China, and Nissan’s joint venture partner is Dongfeng, a company owned by China’s central government. So he should know what the rules are.

The trouble is: Carlos Ghosn has no idea.

A beaming and relaxed Carlos Ghosn dispensed a little insider knowledge tonight in Tokyo and let (surely not involuntarily) slip that there will be “significantly higher numbers tomorrow” when Nissan announces its predictions for the current fiscal year.

Ever since Patrick Pelata took the fall at Renault after the botched spy scandal, the position of COO and deputy of Carlos Ghosn had been vacant. Now, there are strong indications from Paris that the job will go to Carlos Tavares, currently chief of Nissan’s Americas unit.

“Due to our proximity to the nuclear power plant in Fukushima, in the beginning, some suppliers and some contractors had problems coming to the plant because there was that uncertainty of radiation,” says Nissan CEO Carlos Ghosn today, standing in front of the final assembly station of Nissan V6 engines made in their plant in Iwaki. That plant indeed is only some 60 miles from the Fukushima power plant, and that’s where we are today.