#Germany

Porsche’s soon-to-be 100 percent owner Volkswagen is making money hand over fist. At the same time, the German tax payer is contributing 43.67 million euros to the expansion of Porsche’s plant in Leipzig, Germany, where the new Macan will be made starting in 2014. This has attracted the attention of EU competition regulators.

By 2015, Audi wanted to overtake BMW and become the world’s largest maker of premium cars. These plans have been postponed. Not until 2018, but until 2020. The road ”is getting bumpier,” Audi CEO Rupert Stadler told the Sueddeutsche Zeitung, and said that world domination now will happen “by 2020 at the latest. It is not about overtaking BMW tomorrow or the day after, but to seize and secure the top position.”

Volkswagen wants to be the world’s biggest, most profitable, most innovative, and most loved automaker by 2018, and everybody at Volkswagen has been sworn-in to do their share. US managers promised that they will deliver a million sales a year to the group. It’s a tall order. To get there, “American consumers will need to buy a lot more new Volkswagens, Audis and Porsches,” Reuters says.

They have been together for a while. Behemoth Volkswagen and tiny, but bigger than life Porsche shared technologies and booths at auto shows, Volkswagen generals are in key positions at Porsche. Fitting the German Zeitgeist, they lived together without being formally married. This will be rectified in a few weeks.

Germany’s new car market recovered slightly in June. Sales were up 2.9 percent to units, Germany’s Kraftfahrtbundesamt reports.

GM has blamed Western Europe location for Opel’s woes, unions, the economy. Opel has a brand crisis, and the crisis is “a self inflicted-wound,” says Christiaan Hetzner, Reuters’ man in Frankfurt, Germany, in an article on why Opel is in so much trouble. “Reputation is seen as the problem, not cars.” The recent attempts to move the Opel brand up-market ripped those old wounds open and could kill the patient.

“At the Nürburgring, there is always a car that passes me. It is a BMW.“ So said Toyota Chairman Akio Toyoda today as he announced a deepening of the relationships between Toyota, and the company that makes those cars that pass Toyoda on the Ring. The surprising part: BMW and Toyota will jointly “develop architecture and components for a future sports vehicle.”

Toyota and BMW will announce a closer alliance as early as Friday, The Nikkei [sub] and Tokyo scuttlebutt say. According to the Nikkei, the two will share Toyota’s hybrid and fuel cell technology. BMW will try seeking scale effects for its CFRP technology. TTAC will feature a closer look into Toyota’s carbon fiber capabilities once we have finished our own research.

Tomorrow, Thursday, the management of Opel will present an allegedly comprehensive turnaround plan to its supervisory board, Reuters reports. If GM stockholders expect a big bang to lift their holdings, they will most likely be disappointed. The plan is expected to deliver less and that later. However, it looks like Opel might share pain and plants with PSA Peugeot Citroen.

While other carmakers are treading water or worse, BMW’s global sales were up 9.1 percent for the first five months of the year, mostly on strong gains in China. That party is about to end, claims Citi Investment Research and downgraded BMW AG from “buy” to “neutral,” Reuters reports.

In the euphemistic world of stock analysts, a “neutral” usually means a sell.

Five years ago, former and now disgraced Porsche chief Wendelin Wiedeking started the Porsche SE. It was a holding company, destined to hold the shares of Volkswagen after a successful takeover. Porsche cars are made by Porsche AG. The takeover never happened. Volkswagen bought nearly 50 percent of Porsche AG, and wants the rest ASAP. What will become of Porsche SE?

If the shareholders agree – and the shareholder meeting is today – Porsche SE will become a trading house, selling rare earths, building solar farms, and offering car sharing services, Germany’s ARD says.

Today, Germany’s Spiegel Magazin reports what we suspected since last December: “BMW and Toyota edge closer.” Both, says the magazine, will “enter a close partnership that transcends the projects that were agreed in the past.”

Last Saturday, Opel CEO Karl-Friedrich Stracke wanted to address the workers at Opel’s Bochum plant. All he addressed was 2,000 backs as the workers got up and left.

Up until last month. the German car market was oblivious to the European carnage that had started in Mediterranean countries. and then slowly crawled north. In May. the car consumption disease arrived inside of Germany’s borders.

In the late 70’s, Volkswagen had plans to take over truck maker MAN and to sell a whole range of commercial vehicles, from light vans to heavy trucks under the MAN brand. MAN was never taken over, much to the relief of Volkswagen’s commercial vehicle division in Hannover that feared for its independence. Some 35 years later, the plan is close to become reality.