#GermanBrands
Die Rivalitt: BMW Ekes Out Another Sales Win Over Mercedes-Benz
Without rivalry, there wouldn’t be sports, and the Atlantic Ocean probably would have been crossed for the first time by a multinational team assembled sometime in the late 1930s, backed by a top-heavy bureaucracy.
Rivalry, at least outside the workplace, is usually fun, and the fierce competition among Germany’s luxury marques remains an interesting one, simply due to the length of time this has been going on. U.S. sales figures from August show that Mercedes-Benz, which muscled out long-running best-seller BMW from its lofty perch in 2016, has at least some reason to be worried about its rival reclaiming lost ground.
Steph Willems
Sep 05, 2018
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