Reborn Borgward Hires Walker As CEO, Debuting New Model In Frankfurt

Fifty-four years ago, German automaker Borgward’s sun set. With former Daimler exec Ulrich Walker at the helm of the revival, its sun may yet rise again.

Prior to becoming Borgward’s CEO, Walker was in charge of Daimler’s China operations for the Mercedes-Benz brand, USA Today reports, as well as CEO of smart between 2004 and 2006.

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Automakers Continue Support Of Electric Vehicles Despite Weak Sales

Though sales of electric vehicles are still weak, automakers are not giving up on them over the long term.

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Geneva 2015: McLaren 675LT Arrives

Bowing at the 2015 Geneva Auto Show, the McLaren 675LT aims to help the automaker re-establish its “Longtail” heritage, begun with the 1997 F1 GTR.

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Geneva 2015: Lexus LF-SA Concept Arrives

This one might get blown away by the Robb Report all-stars at Geneva, but the Lexus LF-SA Concept shows what the automaker can do in the city.

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Geneva 2015: Porsche Cayman GT4 Debuts

Appearing alongside the 911 GT3 RS, the Porsche Cayman GT4 made its debut at the 2015 Geneva Auto Show.

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Geneva 2015: Koenigsegg Regera Debuts

The Agera RS having made its appearance, it’s the Koenigsegg Regera’s turn under the spotlight at the 2015 Geneva Auto Show.

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Geneva 2015: Lotus Evora 400 Arrives

Coming this fall to the U.S., the Lotus Evora 400 made its official debut at the 2015 Geneva Auto Show.

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Geneva 2015: Audi RS3 Revealed

Revealed last year, the Audi RS3 finally made its public debut at the 2015 Geneva Auto Show.

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Geneva 2015: Aston Martin Vulcan Bows

Before competition starts in 2016, the highly limited Aston Martin Vulcan track car officially debuted at the 2015 Geneva Auto Show.

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Geneva 2015: Mercedes G500 4X4 Squared Arrives

Climbing down the Swiss Alps, the Mercedes G500 4X42 bowed at the 2015 Geneva Auto Show.

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Geneva 2015: Kia Sportspace Concept Makes Official Debut

Having appeared in its native South Korea already, the Kia Sportspace Concept makes its official debut at the 2015 Geneva Auto Show.

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Geneva 2015: Refreshed Bentley Continental GT Bows

Coming off a successful trip to Bathurst, the refreshed Bentley Continental GT brought its family to the 2015 Geneva Auto Show.

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Geneva 2015: Aston Martin DBX Concept Revealed

Not content to let Tesla have all the fun, the Aston Martin DBX Concept shows its take on an all-electric “high luxury GT” crossover.

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Geneva 2015: US-Bound Ford Focus RS Revealed

Bound for the U.S. market at last, the Ford Focus RS took the ramp at the 2015 Geneva Auto Show.

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Geneva 2015: Audi Prologue Avant Concept Debuts

A preview of what’s to come for Audi’s four-door sedans and estates, the Audi Prologue Avant Concept debuted at the 2015 Geneva Auto Show.

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  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.