#GenesisSedan

Hyundai officially announced late Tuesday night the launch of the Genesis luxury sub-brand and outlined what’s to come from the new marque.

The announcement comes after the possible launch was reported by Reuters on Tuesday.

According to Hyundai, the new brand will eventually sell six distinct models, starting with the Hyundai Genesis sedan and Equus which will be renamed Genesis G80 and G90, respectively, going into the 2017 model year. Those models will debut in Korea in December and in North America next spring, reported Automotive News.

Speed cameras are the bane of any driver’s existence, especially if they’re more trouble than they’re worth for the municipality who experiments with them for a contract period of several years. Future Hyundai Genesis owners in Korea, however, may have a new tool at their disposal that should make dealing with the long lens of the law much easier on the wallet.