#Genesis

Hyundai’s rear-drive sports coupe is dead.

First reported by the Globe and Mail, the Genesis Coupe’s 2016 model year will be its last in the U.S. and Canada, a company spokesperson confirmed today. A replacement is expected to follow sometime after 2017, but it won’t carry the Hyundai badge.

Hyundai Motor Company wants its flagship Genesis brand to ooze luxury, and it just added another top industry talent to its dream team to make sure that happens.

The South Korean automaker now has the expertise of former Bentley exterior designer Sangyup Lee, who just jumped ship from the British luxury automaker, Reuters reports.

Lee will serve as vice-president in charge of Hyundai and Genesis design, joining Bentley alumnus Luc Donckerwolke, Hyundai Motor’s new Prestige Design Division head.

The newest luxury marque is already pursuing an electrification strategy to compete with the Germans.

Genesis, the upstart luxury division of Hyundai, rolls out its first vehicles this year, and plug-in hybrid models will soon follow, reports Automotive News.

The effort is all about battling competitors BMW, Mercedes-Benz and Porsche on their own turf. Those luxury automakers are planning to increase their hybrid offerings in a market seen as more receptive to plug-ins.

It was the end of the first day at the New York International Auto Show, a time when most “journalists” would normally have stopped doing anything that resembled work. Yet there we all were, assembled out in the hallway of Javits Convention Center, of all places, holding our glass bottles of Voss water and waiting to see what was hiding underneath the long blanket on the right side of the stage.

It’s at this point that most of the articles you’ve already read about the Genesis New York Concept start giving you the entire historical background of Hyundai, and the Genesis models, blah blah blah. I give you more credit than that. I know that you already know that the Hyundai Genesis sedan was a legitimate contender in its segment (especially you, BTSR).

The difference now is that everybody else seems to know that not only does the Genesis brand seem to be able to survive, they’re prepared to hit some towering home runs.

Genesis is on path to preview its design language going forward with the reveal of the Hybrid Sports Sedan New York Concept. The styling is synonymous with the Vision G concept, while the powertrain and interior receive further enhancements.

When the American-spec 2017 Genesis G90 finally made its bow at the North American International Auto Show on Monday, most of us already knew what to expect. The South Korean version of the first Genesis model — dubbed EQ900 — has already been out there for more than a month. Still, we were eager to see how the new fledgling luxury automaker would grow from the top of luxury market to the bottom.

On Monday, we found out.

Newly promoted, high-priced executives at Mazda seem to think there’s something to this crossover fad.

That, Hyundai’s landed a Benjamin Button to lead Genesis and I wish I would have known how cheap I could have purchased an F1 team … after the break.

Hyundai revealed Tuesday renderings of the first brand-new model to wear the Genesis nameplate as a marque. The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics.

On the other side of the Pacific, horse meat is a delicacy, so it should come as no surprise that the new Genesis G90 keeps its Equus lineage with the EQ900 model designation.

Hyundai officially announced late Tuesday night the launch of the Genesis luxury sub-brand and outlined what’s to come from the new marque.

The announcement comes after the possible launch was reported by Reuters on Tuesday.

According to Hyundai, the new brand will eventually sell six distinct models, starting with the Hyundai Genesis sedan and Equus which will be renamed Genesis G80 and G90, respectively, going into the 2017 model year. Those models will debut in Korea in December and in North America next spring, reported Automotive News.

Reuters reported Tuesday that Hyundai will spin off Genesis as a global premium brand to compete with German automakers such as BMW, Mercedes and Audi. The news agency quoted sources “close” to the company and said an announcement could come as early as Tuesday.

Hyundai didn’t comment on the report.

According to Reuters, Hyundai would launch Genesis with the Genesis sedan — and possibly coupe — and the Equus sedan. Genesis would add a mid-size SUV around 2019.

Duncan writes:

Sajeev,

OK, I’ll bite on your request for more queries. Here’s a couple:

1. I recently purchased a 2015 Genesis Coupe. I’ve swapped out the stock air intake for the R2C if, for no other reason, than to get rid of the sound tube pumping noise into the car. (At least there wasn’t an accompanying audio soundtrack. Looking at you, BMW.) The car rips at the top end (yeah, I know, for a V6… I know my place on the food chain), but I was wondering what you would recommend to boost low-end torque. I’m not looking for a supercharger-grade improvement; just a bit more off the line.
2. My parents have offered to give me their 2002 Buick Regal GS Joseph Abboud Edition (low miles, driven to church on Sunday). It’s tempting to take it on as a project car. Assuming I acquire their sleeper and have $3,000 to spend on performance improvements, what should I do first… and second? Do you even try to address the handling, or do you just shrug it off and go for moar powah?

Keep up the good work!

Fresh after news Thursday that Hyundai wouldn’t be making a new sportscar and Kia would be, the latter Korean automaker said it has put on hold its plans to make a four-door coupe until 2017, AutoExpress is reporting.

The first sportscar from the Kia brand would likely be on the Genesis platform and could offer a range of engines all the way up to a V-8.

The GT4 is still a half-decade away, apparently.

Late to the party, Hyundai is working on a large SUV based on the luxury Genesis sedan, reports Reuters.

It’s part of a plan to turn around the Korean automaker’s misfortunes as its sales have slipped in contrast to record industry growth.

Set to be introduced to the European premium market at the Geneva Auto Show next week, the Hyundai Genesis will be aimed at establishing a foothold for the automaker in the market against BMW and Mercedes upon arrival in showrooms in June, particularly in Southern Europe, Slovakia and the Czech Republic.

At Hyundai’s technical center near Ann Arbor last week, the company’s CEO John Krafcik told reporters that the Korean automaker will introduce new versions of its Sonata and Genesis sedans to the U.S. market in the first half of 2014. The company will also launch a hydrogen fuel cell powered version of its Tucson crossover, sold in Europe as the ix3d, and it is expected to be unveiled at the Los Angeles auto show this week. The 2015 Sonata will likely be introduced at the New York auto show next April.