It turns out millennials aren’t the freakish alien shape-shifters the media has portrayed them as for the last decade. While still less prone to breeding, poorer than their parents, more educated, and inclined towards city living, they’re human after all.
“Where’s the proof?” you ask?
Recent surveys indicate millennials are, in fact, moving to the suburbs and buying SUVs. But that didn’t stop analysts from being dicks about it. “As more people move out of their parents’ basement — and there’s still quite a few living there — we expect to see continued healthy demand for homes,” explained Svenja Gudell, chief economist for Zillow. “Millennials delayed home ownership, just like they delayed getting married and having kids, but now they’re making very similar decisions to their parents.”
More importantly, home ownership means compulsory sport utility shopping. Large SUV sales have increased 11 percent in the first half of 2017, according to estimates from Ford Motor Company. Meanwhile, midsize family haulers increased by 9 percent and small SUV sales went up by 4 percent. Ford’s market research indicates this could just be the tip of the iceberg.
Despite some disparaging typecasting to the contrary, Millennials do know how to drive and aren’t a population of unmitigated phone-addicted car haters.
People under forty even have purchasing preferences associated with automotive ownership. However, some stereotypes ring especially true when compared to their nearest generational counterpart: Generation X.
Just when you thought you’d read the last article analyzing the vehicle purchasing habits of Millennials, here comes another from Canada’s largest national newspaper, the Globe and Mail.
“Why car companies spend so much time targeting hipsters” is the headline of Jon Cook’s story, which delves into the cringe-inducing ad campaigns automakers have crafted to lure young and hip people into showrooms.
The author touches on some valid marketing points in the piece, then un-ironically introduces people who embody the hipster stereotype to talk about what hipsters like themselves want.
For starters, “hipster” is not interchangeable with “Millennial,” and the tropes that come with hipsterdom do not necessarily resonate across the age spectrum occupied by Millennials (roughly, people born in the 1980s and ’90s).
Way back in 1973, a relatively young and inexperienced director by the name of George Lucas made a movie that starred a whole bunch of nobodies. Called “American Graffiti,” it turned out to be the little movie that could. Co-Produced by Francis Ford Coppola and Gary Kurtz for just $775,000, it went on to become one of the most profitable films of all time, making an estimated $200 million dollars and, in the process, turned several of those “nobodies,” people like Ron Howard, Harrison Ford, Richard Dreyfus, Suzanne Summers, and Cindy Williams, into bankable stars. In 1995, the National Library of Congress declared it to be “culturally, historically and aesthetically significant” and selected it for preservation by adding it to the National Film Registry.
For those of you who haven’t seen it, I won’t ruin the story by revealing any of the finer points of the plot. Generally speaking, it is the story of teenage angst and antics set amid classic cars and punctuated by great old-time rock and roll music and the action follows several teens on a hot August night in the far away year of 1962 as they cruise their cars around the California town of Modesto in search of action and adventure. The movie hit theaters just as the first wave of the baby boom generation, people born between 1946 and 64, began to close-in on the ripe old age of 30 and to see it now is to look back upon the days of their youth through the rose colored glasses of nostalgia.
A herd of automotive journalists get led off into a dark room filled with oversized furniture and cheap snacks.
It is where the ritual slaughter of truth takes place. A screen bigger than Wilt Chamberlain’s …. flashes in front of them as discordant music pulses and the beautiful people beam out their irrational exuberance of owning the upcoming 2014 model.
The actors and actresses on the screen are all young, sexy, virile, obscenely joyful, and about as genuine as a thirty-three dollar bill. Which is A-OK for me. Because after the fifteen minutes of corporate infomercials filled with empty code words such as “Value”, “Best In Class”, and “Award Winning”, the head honcho of the press junket let’s me, and everyone else, off the hook with the biggest lie in the car business.
“We believe our core audience will be young people in their 20’s and 30’s.”
In 1991, I came back from Operation Desert Storm with a pocketful of money from the several months I had spent aboard an oil tanker as a part of the USS John F Kennedy battle group in the Red Sea. Like many young men flush with cash I was determined to shoot the works as fast as possible and so before my jet lag had even abated I took my nest egg on a tour of the local low-end car lots in search of some real old-fashioned Detroit muscle. It didn’t take me long to find something I liked, a well used 1969 Camaro with small block and a four speed, and I was ready to deal but the price on the windshield, $3200, stopped me cold. It was outrageous!
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- Tassos While I sure am not interested in any big and heavy crossover, even if it is a Honda, I got to say that this thing's "up to 300" mile range is really dismal.But why? You'll ask. It's not bad. That is not good enough. When we have Model Ss with certified EPA 402 mile real range, and many years later (ie today) this brand new wannabe Tesla killer gets barely 300, while it should get 500, using the progress in the years after the S it came out, it is really disappointing. And sure as hell "up to" 300 does not mean even 300 at all.The price is not bad, since it is in devalued, worthless, Idiot Joe Briben 2023 dollars. If you don't mind a Crossover, it may actually be a good place to put your $, compared to a ... savings account above all. And the top should easily exceed $65k, if not $70k, when it comes out (with another 10% of your lame $ eaten away by the rats of the failed Idiot Joe Briben Administration.)
- El Kevarino If you have an EV platform that supports dual motor AWD, then why choose FWD for the 2WD version?
- Analoggrotto Try as they may and as they might but the future of Electric, the future of human reality is TESLA. Only the highest level of affluence, priviledge and wealth can earn one a place in the stars. In fact when you look at the night's sky do you notice that the stars are brighter? This is because of Supreme Wizard Elon Musk, who has brightened them with this awesome grace.
- Dukeisduke Sixty-five miles of range added in ten minutes? Doesn't sound very impressive.Also, how are they going to build these in volume if GM is building Ultium packs by hand (which they have been, slowly)? Or are the packs coming from Korea?
- Dave M. On one hand Honda tends to make a strong, competitive product that should give you years of excellent service. On the other hand it's built on the bones of a GM product, who has a tendency to underbake their products until right before cancellation. NUMMI worked out well for GM; I wonder if this will work out well for Honda....