Generation Why: General Motors Pulls Facebook Ads, Social Media Fever Entering Remission

Happy 28th birthday, Mark Zuckerberg. Your baby is about to go public, but GM still had to rain on your parade by pulling their advertising from Facebook because GM ad men didn’t think it was effective.

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Commercial Break: A Quick Example Of A Good "Gen Y" Ad

Here’s a quick example of Gen Y marketing done right, but this isn’t so much to do with the product.

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Generation Why: If You Are Under 25 Or An Idiot, Please Don't Buy A Scion FR-S Or Subaru BRZ

With the release of the SciBaru FRZ just weeks away, everyone’s been caught up in the sticker price, available options and aftermarket support for the car, but nobody has asked a crucial question; what about insurance?

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Generation Why: Free Product Advice For GM (Or Anyone Else)

General Motors has often been the focus of criticism at Generation Why – despite what some of the B&B suggest, it’s merely a function of the fact that they put themselves out there the most when it comes to publicizing their youth marketing efforts. But it’s time to reward their efforts with some free, unsolicited advice from a know-it-all keyboard jockey.

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Generation Why: Lincoln Is About To Lose Them

If it weren’t for a Manhattan nightclub shooting in 1999, there’s a very good chance that it would be Cadillac, not Lincoln, that would be undertaking a costly showroom upgrade program, a brand “reboot” to shed a mushy identity and a hail-mary attempt at saving the ailing luxury division.

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Generation Why: Jeep's Old Man Truck, Pinterest And The Millennial Obsession With Vintage Cars

Go online to Pinterest, the newest social network for sharing photos and other content and you’ll see. The automobile is far from dead – even on a site supposedly dominated by females. Economy cars are largely absent. Exotics, luxury cars and most importantly, classic cars make up the majority of the posts, or “pins”. BMW 2002s, vintage Ford Broncos, Porsche 356s, muscle cars of all types and stripes and of course, the ineffable coach-built Ferraris of the 1950s and 1960s comprise a substantial portion of the automotive photos being shared on Pinterest as well as Tumblr, another content sharing service.

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Generation Why: They Can Tell You Don't Get It

“We tried to teach dealers how to calibrate conversations,” Mr. Martin said. “Stop trying to be cool and give them the fist pump. They can tell you don’t get it.

Journalism profs would admonish us for “burying the lede”, or hiding the most important information way down in the story, rather than putting it at the front where it’s easily accessible. Amy Chozick of the New York Times put that gem at the very end of her article on how General Motors is hiring consultants from MTV, including Ross Martin, quoted above, to help their brand connect with young people. Mr. Martin, take your own advice.

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Generation Why: Canadian Teenager Wants Free Vintage Car From Loving Owner

A 19 year old student in Halifax, Nova Scotia put up a classified ad looking for a vintage car. The make, model, year and body style are all irrelevant. What Spencer, the ad’s creator, is looking for is “…a classic car with a past that I can keep alive, and continue to keep alive through future generations, continuously adding to the history of a special car.” And he doesn’t want to pay a cent for it.

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Generation Why: A Few Takeaways From A Dumb Marketing Study

Since many of you old-timers see us young folks as self-absorbed brats, I decided I wouldn’t spam TTAC with my “angry young man” rants too often – but today is a special case, with the results of a Deloitte study on Gen Y being released. As you’d guess, they are about as accurate as Toyota’s notion that consumers aged 18-30 would want to buy boxy subcompacts that they can customize.

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Generation Why: The "Killer App" Is Good Cars, Not Facebook

Last time on Generation Why, we discussed Chevrolet’s youth-oriented concepts, and how the big problem related to marketing to young people was their poor economic prospects. But what about those that can afford a car? Are “connectivity features” like Toyota’s Entune, really the way forward? What about the good old-fashioned notion of just building a car that people will want?

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Generation Why: The CD Player Is Dead, Long Live Smartphones

Are in-car CD players the mark of a vehicle aimed at geezers? According to an Automotive News report, the CD may be going the way of the cassette or 8-track player in certain cars – namely those aimed at younger, “Gen Y” buyers, who use smart phones as music devices.

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NAIAS: Chevrolet's Concepts, From The Eyes Of Gen Y

Back in September, I attended the launch of the Chevrolet Sonic for another outlet. Despite GM’s insistence that the Sonic was being marketed at “millenials”, I was the sole member of the press that fit that demographic. Despite the cheesy, ham-handed attempt at being in touch with the demographic (a parking garage festooned with contrived, faux-urban graffiti, for example), the Sonic left a favorable impression. It is an honest, practical, fun to drive car that is affordable for young people – well, some of them.

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