Generation Why: How's The Chevrolet Spark Doing?

It’s been a little while since we checked in on GM’s A-Car experiment, the Chevrolet Spark. After some cringe-worthy initial attempts at marketing the Spark, we are now getting some early data, and the takeaway is this; sales aren’t so bad, but the demographics of Spark owners aren’t quite what GM wanted.

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Generation Why: Scion May Eclipse GM For Stupid Market Move Of 2012

Coming straight out of the “I can’t believe people get paid for this nonsense” department is Scion’s new marketing initiative; picking heavy metal-listeners as its next target demographic.

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Generation Why: Data, Not Prognostications

This episode of Generation Why is brought to you by some numbers, not essays on product or marketing efforts. The chart above shows the mean earnings of college graduates with a Bachelor’s degree and full-time employment ages 25-34.

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Commercial Break: How To Bring A Car To Market In 93 Seconds

A hot tip from a few friends in my generational cohort, the ones who don’t drive or have any interest in motoring. They all love this ad for the Dodge Dart and encouraged me to check it out.

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Generation Why: How Toyota Is Motivating Japanese Youth To Start Driving

According to Toyota, if you don’t drive, you won’t get the girl. But at least a yarmulke-clad Jean Reno will help you out. No wonder so many young Japanese men are staying shut in their rooms.

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Generation Why: Chevrolet Pours Water On The Spark

Chevrolet is slowly launching the Spark subcompact in select markets across the United States, with more MTV/Viacom-derived “millenial focused” ad campaigns. But Chevrolet is being cagey, if not evasive, regarding projected sales.

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Generation Why: Fast Fashion Comes To The Car World
Sometime toward the end of my high school years, “fast fashion” shops like Zara and H&M set up shop in at the local malls, and became the place to shop. The clothing there wasn’t any better than the Gap or the Ralph Lauren remainders at Marshall’s, but if you paid for your own clothes, you would have been silly to shop anywhere else.Shopping at those stores went beyond mere fashion considerations. If you spilled beer all over your shirt at a party, it wasn’t even worth sending it to the dry cleaners. Just throw it in the washing machine and hope it comes out. If that fails, pay $9.99 for another one. Eventually, people got wise to the fact that after three washes, the clothes tended to fall apart, but we willingly ignored the cheapness because we could look cool on a tight budget. Which is exactly why the Fiat 500 exists.
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Generation Why: Throw Some D's On That Spark!

Just when we thought that Chevrolet couldn’t do enough to alienate their coveted “millennials”, the press release for the Chevrolet Spark just provides further evidence that the brand is trying way too hard to the point where it’s embarassing.

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Hyundai Generation Why Intramural League, Second Place: 2013 Veloster Turbo

“If you want a Veloster Turbo, you can buy one right now – it’s called the Genesis Coupe.”

That’s what Hyundai CEO John Krafcik told us at the launch of the Veloster last year, when asked about the possibility of a performance version of Hyundai’s distinctive-looking hatchback. Less than a year later, we have a boosted Veloster and a Genesis Coupe that’s better than ever.

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Generation Why: Cool Sponsored Story, Bro

Video NSFW for language

Automotive News features one of the better breakdowns of automaker Facebook campaigns, minus the breathless masturbatory social media buzzwords that so frequently surround any discussion of “engagement” or “conversations” . The consensus seems to be shifting in one direction; it’s worthless, even if Mark Rechtin and David Barkholz are too polite to say so.

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America's Top Ten Gen Why Cars: Eight Are Not American

Edmunds compiled a list of the ten best cars “for teen drivers.” Edmunds did not pick the cars according to driftability or their magnetic force on chicks. Edmunds used criteria that should be on the minds of the people who usually buy those cars: Parents. As a parent, says Edmunds, “you’ll need to consider three factors above all others: safety, reliability and true cost to own.”

Once Edmunds was done with the list, it looked like a fresh arrival of exchange students. Except for a lone Malibu, all cars have foreign nameplates.

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Generation Why: ICONs And Morgans

Previous editions of Generation Why have explored one of the last glimmers of automotive affection that the “carless generation” still holds on to- the love of classic cars.

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Generation Why: For Comparison, An Acura TSX Ad From 2009

With a few of our readers providing some particularly good insight into Acura’s ILX campaign based on their work in marketing, I’m submitting an ad for the TSX from 2009 for their consideration, as well as my own commentary.

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Generation Why: The Acura ILX And The Aspirational Advertisement

The ad, like all ads today, is aspirational, not reflective. It is showing you something you want to be, not “a person like you would like these products.”

The rest of the article talks about a sort of “aspirational fantasy” (my term, not theirs). JC Penny is trying to do it in their ad (discussed in the article) and Acura is trying to do it here. The problem is they haven’t quite got it.

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Generation Why: I Don't Want To Share Anymore

My iPhone has no less than 7 social apps on it (Facebook, Facebook Messenger, Twitter, Tumblr, Tradyo and Instagram), not to mention Google Maps, which like the aforementioned programs, can utilize my phone’s built in GPS beacon to share my location with others (including Apple). My recently departed 1997 Miata was the anti-iPhone. No GPS, no traction control, a barely there ABS system, no electronic throttle. Everything mechanical. My next car will be similar. Simple, robust, resilient. What if we no longer have that option anymore?

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  • Mike Evs do suck, though. I mean, they really do.
  • Steve Biro I don’t care what brand but it needs to be a compact two-door with an ICE, traditional parallel hybrid or both. A manual transmission option would be nice but I don’t expect it - especially with a hybrid. Don’t show me an EV.
  • ToolGuy Lose a couple of cylinders, put the rest in a straight line and add a couple of turbos. Trust me.
  • ToolGuy Got no money for the Tasman, it is going to the Taxman. 🙁
  • ToolGuy They should have hired some Ford Motor Company employees. No, I'm kidding -- they should have hired some Ford Motor Company executives. 😉