#GenerationWhy
Generation Why: How's The Chevrolet Spark Doing?
It’s been a little while since we checked in on GM’s A-Car experiment, the Chevrolet Spark. After some cringe-worthy initial attempts at marketing the Spark, we are now getting some early data, and the takeaway is this; sales aren’t so bad, but the demographics of Spark owners aren’t quite what GM wanted.
Generation Why: Scion May Eclipse GM For Stupid Market Move Of 2012
Coming straight out of the “I can’t believe people get paid for this nonsense” department is Scion’s new marketing initiative; picking heavy metal-listeners as its next target demographic.
Generation Why: Data, Not Prognostications
This episode of Generation Why is brought to you by some numbers, not essays on product or marketing efforts. The chart above shows the mean earnings of college graduates with a Bachelor’s degree and full-time employment ages 25-34.
Commercial Break: How To Bring A Car To Market In 93 Seconds
A hot tip from a few friends in my generational cohort, the ones who don’t drive or have any interest in motoring. They all love this ad for the Dodge Dart and encouraged me to check it out.
Generation Why: How Toyota Is Motivating Japanese Youth To Start Driving
According to Toyota, if you don’t drive, you won’t get the girl. But at least a yarmulke-clad Jean Reno will help you out. No wonder so many young Japanese men are staying shut in their rooms.
Generation Why: Chevrolet Pours Water On The Spark
Chevrolet is slowly launching the Spark subcompact in select markets across the United States, with more MTV/Viacom-derived “millenial focused” ad campaigns. But Chevrolet is being cagey, if not evasive, regarding projected sales.
Generation Why: Fast Fashion Comes To The Car World
Generation Why: Throw Some D's On That Spark!
Just when we thought that Chevrolet couldn’t do enough to alienate their coveted “millennials”, the press release for the Chevrolet Spark just provides further evidence that the brand is trying way too hard to the point where it’s embarassing.
Hyundai Generation Why Intramural League, Second Place: 2013 Veloster Turbo
“If you want a Veloster Turbo, you can buy one right now – it’s called the Genesis Coupe.”
That’s what Hyundai CEO John Krafcik told us at the launch of the Veloster last year, when asked about the possibility of a performance version of Hyundai’s distinctive-looking hatchback. Less than a year later, we have a boosted Veloster and a Genesis Coupe that’s better than ever.
Generation Why: Cool Sponsored Story, Bro
Video NSFW for language
Automotive News features one of the better breakdowns of automaker Facebook campaigns, minus the breathless masturbatory social media buzzwords that so frequently surround any discussion of “engagement” or “conversations” . The consensus seems to be shifting in one direction; it’s worthless, even if Mark Rechtin and David Barkholz are too polite to say so.
America's Top Ten Gen Why Cars: Eight Are Not American
Edmunds compiled a list of the ten best cars “for teen drivers.” Edmunds did not pick the cars according to driftability or their magnetic force on chicks. Edmunds used criteria that should be on the minds of the people who usually buy those cars: Parents. As a parent, says Edmunds, “you’ll need to consider three factors above all others: safety, reliability and true cost to own.”
Once Edmunds was done with the list, it looked like a fresh arrival of exchange students. Except for a lone Malibu, all cars have foreign nameplates.
Generation Why: ICONs And Morgans
Previous editions of Generation Why have explored one of the last glimmers of automotive affection that the “carless generation” still holds on to- the love of classic cars.
Generation Why: For Comparison, An Acura TSX Ad From 2009
With a few of our readers providing some particularly good insight into Acura’s ILX campaign based on their work in marketing, I’m submitting an ad for the TSX from 2009 for their consideration, as well as my own commentary.
Generation Why: The Acura ILX And The Aspirational Advertisement
The rest of the article talks about a sort of “aspirational fantasy” (my term, not theirs). JC Penny is trying to do it in their ad (discussed in the article) and Acura is trying to do it here. The problem is they haven’t quite got it.
Generation Why: I Don't Want To Share Anymore
My iPhone has no less than 7 social apps on it (Facebook, Facebook Messenger, Twitter, Tumblr, Tradyo and Instagram), not to mention Google Maps, which like the aforementioned programs, can utilize my phone’s built in GPS beacon to share my location with others (including Apple). My recently departed 1997 Miata was the anti-iPhone. No GPS, no traction control, a barely there ABS system, no electronic throttle. Everything mechanical. My next car will be similar. Simple, robust, resilient. What if we no longer have that option anymore?
Recent Comments