#GeneralMotors

General Motors announced its intention to drop Apple CarPlay and Android Auto on its upcoming EVs earlier this year. Now we have a new piece out in Motor Trend in which the company explains in so many words that the decision is all about driver safety.

When it debuted in its second generation guise for the 1954 model year, the Cadillac Eldorado changed its approach from low-production halo car to expensive trim package. The new take and lower price resonated with consumers and sales jumped immediately. Boldened, in 1955 a refreshed Eldorado appeared with a new rear end treatment that featured large fins not found on other Cadillac models. Upon the Eldorado’s return to (partially) unique styling, sales nearly doubled. Cadillac wanted more, and so for its final second generation outing in 1956 Eldorado was expanded into a new body style and two luxurious new trim names. 

We return to our Rare Rides Eldorado coverage this week, after a thorough review of the exterior and interior of the new-for-’54 Eldorado. The new model was meant to continue the excitement of the limited-run, very expensive 1953 Eldorado at a price that was notably more affordable to the American luxury car buyer. A more cynical take on a halo convertible, the 1954 went without any unique styling and instead focused on trim and badges to differentiate it from the garden variety Series 62 convertible upon which it was based. Normally this is the point where we’d talk about trims, but there weren’t any at the second Eldorado’s debut. It was not until after the model became a sales success that Cadillac debuted more variants.

Automakers have pumped billions into EV development and production, but it will take even more work and money for them to reach the market share goals laid out by the companies. General Motors has invested more than many of its rivals, but the automaker is realistic about the costs it faces going forward. At the same time, CEO Mary Barra said that GM is looking to boost production in 2024 using software and automation.

Cruise is going through some things right now. After one of its robotaxis hit a pedestrian, the company halted all autonomous vehicle operations and issued a recall for many of its units. It also lost the ability to operate in California, its home base, at least temporarily, and now, we’ve learned that its CEO and co-founder has stepped down.

Thanks to GM’s investments in electrification, Cadillac is accelerating its EV development and has confirmed another new gas-free model coming in 2025. The Optiq will enter the automaker’s lineup as a compact electric SUV, slotting in beneath the Lyriq and flagship Escalade IQ.

General Motors spent a lot of time and money in the development of TravTek GPS. As we learned in our last installment, the comprehensive (if clunky) navigation system used a touchscreen, had live traffic information, and could even make phone calls. Installed in 100 Toronados used in the greater Orlando area for an entire year, GM, AAA, and various government parties were eager to see just how useful the system was and if it was worthwhile. Narrator: It wasn’t. Let’s find out why.

Unionized Ford workers in Louisville, Kentucky, and General Motors employees from Spring Hill, Tennessee, have voted no on the contract agreement reached by the United Auto Workers. While this only represents a fraction of the UAW votes needed to ratify the updated contract, it’s a sign that the deal hasn’t yet gone through and may not if the trend continues. 

We return to our spicy Oldsmobile content this week, with the introduction of GM’s first publicly tested in-car navigation system, TravTek. Arriving in the early Nineties, TravTek was launched more than two decades after GM’s magnet-based DAIR prototype failed to make production. This time The General was determined to make good on their big investment. Onward, to Orlando!

On Friday, Cruise confirmed that its board had hired an outside law firm and technology consultants after the California Department of Motor Vehicles suspended its driverless vehicle operations. While robotaxi services had started developing a bad reputation in the months leading up to the suspension, Cruise (owned by General Motors) only saw government action taken against it following a high-profile incident where one of its vehicles struck a pedestrian.

In our last installment of Rare Rides Icons, we noted exterior visual differences between the Eldorados of 1953 and 1954. While the first Eldorado wore bodywork unique to the model, the second generation relied on trim and some badging to justify its price increase over the lesser Series 62. Today we slide into the Eldorado’s leather-clad interior to see how things fared in the transition to a mass-produced model.

Despite rampant talk about how the United Auto Workers’ stand-up strike and its resulting deals would bankrupt the automotive sector, the union strategy appears to have ended up costing the industry less than the labor strike GM endured all by its lonesome in 2019.

The United Auto Workers have reached a tentative agreement with all three Detroit automakers. Ford was the first to strike a deal, followed by Stellantis. But General Motors wasn’t far behind and managed to settle things with the union early Monday morning. Based on comments from select UAW members in the know, the final issue reportedly revolved around EV battery plants.

It’s important to have recall work done without delay if you can help it. The fixes are free, and in some cases, the work is necessary to keep you and others on the road safe. Chevrolet conducted one of the most significant recalls in recent times with the Bolt and Bolt EUV. Though it’s been a while since the initial recall action, we’re still hearing news on the situation, with the latest being that GM is offering payments to owners for using related diagnostic software.

Chevrolet will be debuting a new corporate slogan during the first game of Major League Baseball's World Series. The decade-old "Find New Roads" will be supplanted with “Together Let’s Drive” during a commercial for the Chevy Trax that’s focused on promoting the vehicle’s affordability.

The brand has had loads of slogans and some are definitely better than others. While we’re prone toward remembering whatever jingles were playing during our formative years, the true value of specific taglines can probably be measured by how long they stuck around.